OU - Digital Marketing Content Creation: Marketing Channels and Content Mix
- Offered byFutureLearn
Digital Marketing Content Creation: Marketing Channels and Content Mix at FutureLearn Overview
Digital Marketing Content Creation: Marketing Channels and Content Mix
at FutureLearn
Duration | 2 weeks |
Total fee | ₹900 |
Mode of learning | Online |
Credential | Certificate |
Digital Marketing Content Creation: Marketing Channels and Content Mix at FutureLearn Highlights
Digital Marketing Content Creation: Marketing Channels and Content Mix
at FutureLearn
- Earn a certificate upon completion
Digital Marketing Content Creation: Marketing Channels and Content Mix at FutureLearn Course details
Digital Marketing Content Creation: Marketing Channels and Content Mix
at FutureLearn
Skills you will learn
What are the course deliverables?
- Channel adoption and content engagement
- Aligning content with your target audience and user journey
- Exploring marketing channel mix
- Content seeding, distribution and repurposing
- Content optimisation and iteration
- Optimising channel and content mix
More about this course
- On this two-week course, you’ll learn how to plan your online content and explore what you need to do to create content that delivers value to your audience and business
- You’ll learn how to create engaging content that adds value by aligning your content to meet the needs of your audience
- By exploring what combination of channels is the right mix, you’ll learn how much you should focus your efforts on each channel, such as Search Engine Optimisation (SEO), social media, and email marketing, and the best kinds of content and formats
- You’ll also look at content planning and calendar creation, and how best to approach content seeding, distribution, and repurposing content
- You’ll learn how to create the right marketing mix by taking an iterative approach, using insights to make sensible judgements at the start and then using data to optimise content and deliver better results and ROI
- By the end of this course, you’ll understand the marketing channel and context mix and how to maximise the reach and impact of your content
Digital Marketing Content Creation: Marketing Channels and Content Mix at FutureLearn Curriculum
Digital Marketing Content Creation: Marketing Channels and Content Mix
at FutureLearn
Channel and content mix
Welcome to the course!
Channel adoption and content engagement
Aligning content with your target audience and user journey
Exploring the marketing channel mix
Week 1 review
Content with maximum impact
Welcome to the week
Content seeding and distribution
Content optimisation and iteration
Optimising channel and content mix
Week 2 review
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