OU - Digital Marketing Content Creation: Online Writing
- Offered byFutureLearn
Digital Marketing Content Creation: Online Writing at FutureLearn Overview
Digital Marketing Content Creation: Online Writing
at FutureLearn
Duration | 2 weeks |
Total fee | ₹900 |
Mode of learning | Online |
Credential | Certificate |
Digital Marketing Content Creation: Online Writing at FutureLearn Highlights
Digital Marketing Content Creation: Online Writing
at FutureLearn
- Earn a certificate upon completion
Digital Marketing Content Creation: Online Writing at FutureLearn Course details
Digital Marketing Content Creation: Online Writing
at FutureLearn
Skills you will learn
What are the course deliverables?
- How people read online
- Optimising content for users and search engines
- User-centred design principles for online writing
- Writing for website and content marketing
- Writing for email marketing
- Writing for social media
- Optimising content
More about this course
- You’ll learn the core principles for writing online and how to write for different online channels and engage your audience to take action
- You’ll learn how to write copy for ads, emails, landing pages, social media, and content marketing, as well as how to optimise your copy
- You’ll learn how to write copy that sells by focusing on your audience and a range of writing techniques and styles, whether you’re copywriting or content writing
- You’ll consider how different audience segments may prefer different styles and formats of writing, and how this might differ depending on where they are in the user journey
- You’ll also learn how people read online and the core usability principles to guide your writing
Digital Marketing Content Creation: Online Writing at FutureLearn Curriculum
Digital Marketing Content Creation: Online Writing
at FutureLearn
Core principles for online writing
Welcome to the course!
How do people read online?
Optimising content for users and search engines
User-centred design principles for online writing
Week 1 review
Writing for different online channels
Welcome to the week
Writing for website and content marketing
Writing for digital marketing channels
Optimising copy
Week 2 review
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