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OU - Digital Marketing Content Creation: Podcast Creation and Distribution 

  • Offered byFutureLearn

Digital Marketing Content Creation: Podcast Creation and Distribution
 at 
FutureLearn 
Overview

Duration

2 weeks

Total fee

900

Mode of learning

Online

Credential

Certificate

Digital Marketing Content Creation: Podcast Creation and Distribution
 at 
FutureLearn 
Highlights

  • Earn a certificate upon completion
Details Icon

Digital Marketing Content Creation: Podcast Creation and Distribution
 at 
FutureLearn 
Course details

What are the course deliverables?
  • Podcast adoption and how people listen to podcasts
  • Podcasts in the user journey
  • Podcasts for driving organisational objectives
  • Podcast landing pages
  • Planning podcast audiences and content
  • Recording a podcast
  • Editing a podcast
  • Publishing a podcast
  • Measuring podcast results
More about this course
  • On this two-week course, you’ll learn the step-by-step process of planning, recording, editing, and publishing a successful podcast and measuring its effectiveness
  • You’ll discover the core stages of planning a podcast to maximise its reach and engagement
  • You’ll develop the skills and knowledge to create a podcast
  • From recording, editing, and publishing a podcast to creating podcast landing pages, you’ll delve into the key steps in producing a podcast that will maximise impact
  • You’ll also learn how to calculate the success of your podcast using podcast publishing analytics and web analytics to measure your results, and then how to optimise them to help grow your business
  • By the end, you’ll know how to create, publish, measure, and optimise podcasts to drive your objectives
Read more

Digital Marketing Content Creation: Podcast Creation and Distribution
 at 
FutureLearn 
Curriculum

Planning a podcast to maximise reach and engagement

Welcome to the course!

Podcast adoption and podcasts in the user journey

Podcasts for driving organisational objectives

Planning podcast audiences and content

Week 1 review

Creating a podcast

Welcome to the week

Podcast landing pages

Recording and editing a podcast

Publishing a podcast

Week 2 review

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Digital Marketing Content Creation: Podcast Creation and Distribution
 at 
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