OU - Digital Marketing: Content Marketing
- Offered byFutureLearn
Digital Marketing: Content Marketing at FutureLearn Overview
Digital Marketing: Content Marketing
at FutureLearn
Duration | 2 weeks |
Total fee | ₹900 |
Mode of learning | Online |
Credential | Certificate |
Digital Marketing: Content Marketing at FutureLearn Highlights
Digital Marketing: Content Marketing
at FutureLearn
- Earn a certificate from FutureLearn
Digital Marketing: Content Marketing at FutureLearn Course details
Digital Marketing: Content Marketing
at FutureLearn
Skills you will learn
More about this course
- This two-week course is your step-by-step guide to creating a best practice approach to content marketing that aligns with user journeys and personas, creating a value-driven approach to digital marketing
- You'll learn invaluable tools and techniques to help you create the right content, on the right channel, and at the right time
- Critically, You'll discover how to align your audiences' needs with your organisational goals
- By the end of this course, You'll understand how content marketing can help you to drive engagement and nurture your consumers
- You'll discover a range of best practices to engage new customers and build loyalty with your existing customers
- This course will show you how to identify what content your consumers need to make decisions, what they find engaging, and what content they most want to interact with
- Not only that, You'll know how to create better and more valuable content than your competitors
- You'll develop your skills with expert practitioner Daniel Rowles, CEO of Target Internet, who is an award-winning author and voice of the Digital Marketing Podcast
Digital Marketing: Content Marketing at FutureLearn Curriculum
Digital Marketing: Content Marketing
at FutureLearn
Content for effective digital marketing
Welcome to the course!
What is content marketing?
Challenges of content
Aligning content marketing with personas and stages of the user journey
Week 1 review
Best practice content marketing
Welcome to the week
Content marketing channel considerations
Best practice content marketing
Content marketing optimisation
Week 2 review
Other courses offered by FutureLearn
₹1.81 K
2 weeks
– / –
₹89.23 K
12 weeks
– / –
View Other 1956 Courses
Digital Marketing: Content Marketing
at FutureLearn
Student Forum
Anything you would want to ask experts?