Digital Marketing

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Offered bySwayam

Digital Marketing
at
Swayam
Overview

Duration	15 weeks
Mode of learning	Online
Credential	Certificate

Digital Marketing
at
Swayam
Highlights

Earn a certificate of completion

Digital Marketing
at
Swayam
Course details

Skills you will learn

Search Engine optimization Email marketing Digital marketing Advertising Twitter marketing WordPress Marketing Facebook marketing SEO Social media marketing

Who should do this course?

For students pursuing MBA and other management related courses

More about this course

In this course on Digital Marketing has been designed which aims to build conceptual foundation of digital marketing and to develop the students’ skills to plan, implement and monitor digital marketing campaigns in globalized environment

Digital Marketing
at
Swayam
Curriculum

Week 1

Introduction to Digital Marketing and its Significance

Traditional Marketing Vs Digital Marketing

Digital Marketing Process

Week 2

Website Planning and Development : Types of websites

Website Planning and Development : Keywords

Week 3

Understanding Domain and Webhosting 7:Building Website/Blog using CMS WordPress 8:Using WordPress Plug-ins

Week 4

Introduction to Search Engine Optimization

Keyword P lanner Tools

On Page SEO Techniques-Indexing and Key Word Placement

Week 5

On Page SEO Techniques- Content Optimization

On Page SEO : Yoast SEO Plug-in

Off –Page SEO Techniques

Week 6

Email Marketing- Introduction and Significance

Designing e-mail marketing campaigns using Mail Chimp

Week 7

Building E-mail List and Signup Forms

Email Marketing Strategy and Monitoring

Email –Automization

Week 8

Pay Per Click Advertising: Introduction

Pay Per Click Advertising: Google Adword

Type s of Bidding strategies

Week 9

Designing and Monitoring search campaigns

Designin g and Monitoring Display campaigns

Week 10

Designing and Monitoring Video campaigns

Designin g and Monitoring Universal App Campaigns

Week 11

Google Analytics : Introduction and Significance

Google Analytics Interface and Setup

Understanding Goals and Conversions

Week 12

Monitoring Traffic Behavior and preparing Reports

Social Media Marketing : Introduction and Significance

Facebook Marketing : Introduction Types of Various Ad Formats

Week 13

Setting up Facebook Advertising Account

Under standing Facebook Audience and its Types

Designing Facebook Advertising Campaigns

Week 14

Working with Facebook Pixel

Twitter Marketing: Basics

Designing Twitter Advertising Campaigns

Week 15

Introduction to LinkedIn Marketing

Developing digital marketing strategy in Integration form

Digital Marketing
at
Swayam
Faculty details

Dr. Tejinderpal Singh

Dr. Tejinderpal Singh is an accomplished educationist, a researcher and an affiliate marketer having more than 13 years of teaching and research experience and 4 years of industry experience with specialization in Digital Marketing and Data Analytics. Dr Singh has a rich experience in designing Websites/Blogs using WordPress and a practical knowledge of various Digital Marketing domains like Search Engine Optimization (SEO), Search Engine Marketing (SEM), Display Advertising, Google Ads, Google Analytics, Social Media Marketing etc. He is presently associated with University Business School, Panjab University Chandigarh as an Associate Professor. He is also a professional trainer in digital marketing and has conducted number of workshops on digital marketing and social media marketing for students, academicians and business executives with focus on latest digital marketing tools. He is a post graduate from University Business School, Panjab University Chandigarh and Doctorate from Punjabi University Patiala. Dr. Singh is presently working on two research projects sponsored by UGC New Delhi and ICSSR New Delhi. He has many publications in national and international journals of repute. Dr Singh was recently invited by the Nottingham Business School, Nottingham Trent University, United Kingdom to deliver a series of lectures on the ‘Role of Social Media in Promoting Responsible Consumption’ during Global Responsibility Week, March 2019.