Digital Marketing for Hoteliers
- Offered byFutureLearn
Digital Marketing for Hoteliers at FutureLearn Overview
Digital Marketing for Hoteliers
at FutureLearn
Duration | 4 weeks |
Total fee | ₹8,524 |
Mode of learning | Online |
Credential | Certificate |
Digital Marketing for Hoteliers at FutureLearn Highlights
Digital Marketing for Hoteliers
at FutureLearn
- Duration 4 weeks
- Weekly study 4 hours
- Premium course $119
Digital Marketing for Hoteliers at FutureLearn Course details
Digital Marketing for Hoteliers
at FutureLearn
Skills you will learn
More about this course
- This digital marketing course will provide you with the theoretical knowledge and practical skills to design a digital marketing strategy for a hotel and hospitality enterprise.
- You'll learn how to audit a hotel's website, and will find the tools in order to better understand the customer's online and offline behaviour.
- Firstly, you'll get to grips with the whole range of digital marketing terminology, and will also distinguish the different types of digital media in which to market to.
- You'll then also understand the different target markets, their needs and wants and how to manage data and evaluate results.
- You'll then conduct a website and social media audit, and will then decipher how to design a customized marketing strategy and storytelling expert within the media.
- You'll then explore how online travel agencies (OTA's) can benefit hospitality businesses and how you can solidify your relationship with them.
- With nearly 40 years of experience in hospitality management and culinary arts education, and rooted in the Swiss tradition of hospitality, the Swiss Education Group is committed to equipping tomorrow's professionals with the leadership and entrepreneurial skills highly sought after in the hospitality industry and beyond.
- You'll be learning from experts within the field of digital marketing, and will be learning in collaboration with Hotel Institute Montreux (HIM).
Digital Marketing for Hoteliers at FutureLearn Curriculum
Digital Marketing for Hoteliers
at FutureLearn
Introduction to Digital Marketing, Terminology & Website Audit
Introduction to Digital Marketing
Digital Marketing Terminology
Website Audit
Target Market & Content Marketing
Target Market
Content Marketing
Online Advertising & Social Media
Social Media
Online Advertising
Online Travel Agencies, Analytics & Conclusion
OTAs - Online Travel Agencies
Digital Analytics
Conclusion
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