Digital Marketing for SMBs with Greg Gifford

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(5 Ratings)

Offered bySEMrush Academy

Digital Marketing for SMBs with Greg Gifford
at
SEMrush Academy
Overview

Learn the basics of digital marketing for SMBs with Greg Gifford - a high-level view of digital marketing to help newbies understand how things work

Duration	1 hour
Total fee	Free
Mode of learning	Online
Official Website	Explore Free Course
Credential	Certificate

Digital Marketing for SMBs with Greg Gifford
at
SEMrush Academy
Highlights

Earn a certificate from Semrush

Digital Marketing for SMBs with Greg Gifford
at
SEMrush Academy
Course details

Skills you will learn

Search Engine optimization Email marketing Digital marketing Advertising PPC Marketing Brand Awareness SEO Social media marketing

Who should do this course?

For business owners or new marketers who are just starting out in digital marketing

What are the course deliverables?

How digital marketing works and why it's important for your business.
Email Marketing
Search Engine Optimization
Search Engine Marketing
Retargeting
Display Advertising

More about this course

Learn the basics of digital marketing for SMBs with Greg Gifford - a high-level view of digital marketing to help newbies understand how things work

Digital Marketing for SMBs with Greg Gifford
at
SEMrush Academy
Curriculum

Lesson 1

Intro

Lesson 2

Digital Marketing

How digital marketing works and why it's important for your business.

Lesson 3

Websites

What you need to know about your website, and it's role in the success of your business.

Lesson 4

Email Marketing

How you can use email marketing to promote your products or services and bring more potential customers to your website.

Lesson 5

Search Engine Optimization

How to get your site to show up higher in Google search results with SEO - one of the most important aspects of digital marketing.

Lesson 6

Search Engine Marketing

How to use PPC advertising - an incredibly effective digital marketing practice that can help grow your business.

Lesson 7

Retargeting

How the specific type of paid advertisement can bring customers back to your website.

Lesson 8

Display Advertising

How you can use display advertising to build brand awareness and drive more business.

Lesson 9

Social Media Marketing

What you need to know to run ads on social media platforms.

Lesson 10

Competitive Analysis

How to up your digital marketing game through competitive analysis and analyze the best moves of your competitors.

Lesson 11

Finding the right mix for you

How to find the right digital marketing mix for your business.

Digital Marketing for SMBs with Greg Gifford
at
SEMrush Academy
Faculty details

Greg Gifford

Greg Gifford is the Vice President of Search at SearchLab, a boutique digital marketing agency in Chicago, IL and Dallas, TX. With over 18 years of digital marketing experience, he is one of the most in-demand speakers at digital marketing conferences all over the world.