Digital Marketing Foundations
4.2 /5- Offered byLinkedin Learning
Digital Marketing Foundations at Linkedin Learning Overview
Duration | 2 hours |
Total fee | ₹899 |
Mode of learning | Online |
Difficulty level | Beginner |
Credential | Certificate |
Digital Marketing Foundations at Linkedin Learning Highlights
- Earn a certificate of completion from LinkedIn Learning
Digital Marketing Foundations at Linkedin Learning Course details
- In this course, Brad Batesole articulates today's digital marketing techniques?including how to build a successful online marketing campaign across channels: Search, social media, email, and display
- Learn how to build and connect with communities on social networks, the best practices for paid media, and discover what makes an email marketing campaign successful
- This course also covers key digital marketing skills, like marketing analytics, content marketing, and customer engagement, as well as recommendations for expanding your digital marketing skill set
- Upon completing this foundational digital marketing course, you'll be equipped with the essential skills and strategies to navigate today's digital landscape
Digital Marketing Foundations at Linkedin Learning Curriculum
Introduction
Connecting with customers online
What is digital marketing?
The Digital Marketing Framework
The building blocks of digital marketing
The marketing funnel
The buyer journey
Create a buyer journey map
Digital Marketing Basics
How to develop a marketing strategy
How to define your value proposition
How to identify your target market
How to create your customer persona
How to establish goals for digital marketing
How to develop your digital marketing KPIs
How to draft a one page marketing plan
Digital Marketing Key Concepts
Digital marketing: Persuading with data
How analytics work in digital marketing
How to capture key insights in your digital marketing
Digital Marketing Hub and Spokes
How to outline your online marketing presence
How to decide on a marketing channel
How to prioritize in marketing
How to create powerful marketing messaging
How to create lean messaging in marketing copy
Digital Marketing with Your Website
How to optimize your website
How to use copywriting in your marketing
How to build landing pages that convert
Digital Marketing with Paid Channels
Introduction to paid advertising
How to identify the value of a customer
How to budget for paid marketing
How to create your first paid campaign
Digital Marketing with Social Media
Social media marketing: First steps
How to decide on a social media platform
How to build and leverage followers
Digital Marketing with Email
The power of email marketing
How to develop an email marketing plan
How to measure the success of email
How to launch successful campaigns: Email tools
Marketing Analytics Skills
How to decide what to track in marketing analytics
How to generate reports for marketing analytics
Conclusion
How to continually build digital marketing skills
Digital Marketing Foundations at Linkedin Learning Faculty details
Other courses offered by Linkedin Learning
Student Forum
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