OU - Digital Marketing: Marketing Channel Objectives
- Offered byFutureLearn
Digital Marketing: Marketing Channel Objectives at FutureLearn Overview
Digital Marketing: Marketing Channel Objectives
at FutureLearn
Duration | 2 weeks |
Total fee | ₹900 |
Mode of learning | Online |
Credential | Certificate |
Digital Marketing: Marketing Channel Objectives at FutureLearn Highlights
Digital Marketing: Marketing Channel Objectives
at FutureLearn
- Earn a certificate from FutureLearn
- 100% online Learn at your own pace
Digital Marketing: Marketing Channel Objectives at FutureLearn Course details
Digital Marketing: Marketing Channel Objectives
at FutureLearn
Skills you will learn
More about this course
- This two-week course explores how you can use digital marketing to effectively drive your organisational outcomes and constantly improve your digital marketing activity
- Even if you are clear about your organisational objectives, that doesn't mean they are in line with those of your target audience
- This course will show you how to apply tools and techniques to help you understand how to achieve what you want for your organisation, while aligning with your target audience personas and user journeys
- You'll be able to create objectives that can be measured far beyond vanity metrics such as followers and likes
- Whilst these volume-based measures may have their place in an overall approach, a focus on core objectives can help you get the most from your digital marketing activity and enable you to make well-informed decisions on channel selection
- You'll discover how to take a data-driven approach to digital marketing by setting appropriate objectives within your web analytics and have clarity on your different levels of objectives
- You'll be able to draw from your range of newly learnt skills to create successful end-to-end campaigns and activities
Digital Marketing: Marketing Channel Objectives at FutureLearn Curriculum
Digital Marketing: Marketing Channel Objectives
at FutureLearn
Setting objectives for effective digital marketing
Welcome to the course!
Aligning digital marketing objectives with organisational and audience objectives
The danger of vanity metrics and why they persist
Primary, secondary and tertiary objectives
Week 1 review
Measuring and optimising digital marketing objectives
Welcome to the week
Channel analytics and web analytics for objectives
Going beyond the last click
Using objectives for campaign iteration and optimisation
Week 2 review
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