Digital Marketing: New Trends and Technologies
- Offered byFutureLearn
Digital Marketing: New Trends and Technologies at FutureLearn Overview
Digital Marketing: New Trends and Technologies
at FutureLearn
Modernise your marketing strategy and stay ahead of the curve by learning about the latest digital trends and technologies.
Duration | 3 weeks |
Total fee | ₹2,205 |
Mode of learning | Online |
Credential | Certificate |
Digital Marketing: New Trends and Technologies at FutureLearn Highlights
Digital Marketing: New Trends and Technologies
at FutureLearn
- Complete 90% of course steps and all of the assessments to earn your certificate
Digital Marketing: New Trends and Technologies at FutureLearn Course details
Digital Marketing: New Trends and Technologies
at FutureLearn
Skills you will learn
More about this course
- The tools of digital marketing evolve almost daily. To stay up-to-date and ahead of the curve, marketers need regular training in new trends and technologies.
- On this three-week course from the Nottingham Business School, you will discover the latest developments shaping digital marketing. From the Gartner Hype Cycle to consumer behaviour and marketing strategy, you will master key concepts and gain crucial skills for the future.
- Marketing is just one piece of the organisational puzzle. To make sure your campaigns are aligned with company strategy, you need to understand all aspects of your organisation, brand, and target audience.
- In the second week of the course, you will delve into organisational strategy, consumer behaviour, and the readiness and capability framework.
- Continuing professional development is the only way to stay on top of developments in the field. Led by business experts at Nottingham Business School, this course has been specially designed to provide training and mentoring to help you progress in your digital marketing career.
- You will finish the course with the tools, skills, and support you need to future-proof your digital marketing strategy.
Digital Marketing: New Trends and Technologies at FutureLearn Curriculum
Digital Marketing: New Trends and Technologies
at FutureLearn
Emerging Trends: Looking Beyond the Current
Activity 1: Welcome
Activity 2: Trends
Activity 3: Sources
Activity 4: Futures (Horizon-Scanning)
What's Important for the Organisation? Sifting Popularity from Suitability
Activity 1: Understanding Organisational Strategy
Activity 2: Understanding Target Audience
Activity 3: Organisational Capabilities
Activity 4: Organisational Readiness
Training vs. Education: 'Edutrain'
Activity 1: Generalists vs. Specialists
Activity 2: Mentoring
Activity 3: Barriers to Development
Activity 4: Education vs. Training
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