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Ravensbourne University London - Digital Marketing: Storytelling in the New Communication Landscape 

  • Offered byFutureLearn

Digital Marketing: Storytelling in the New Communication Landscape
 at 
FutureLearn 
Overview

Duration

2 weeks

Total fee

2,252

Mode of learning

Online

Credential

Certificate

Digital Marketing: Storytelling in the New Communication Landscape
 at 
FutureLearn 
Highlights

  • Duration 2 weeks
  • Weekly study 2 hours
  • Premium course $94
Details Icon

Digital Marketing: Storytelling in the New Communication Landscape
 at 
FutureLearn 
Course details

More about this course
  • Get practical training in how to harness social media to your advantage, learning from Dines, Creative Director of Studio Blup, a London based studio at the forefront of the new digital avant-garde.
  • Social media and digital technology have upended the traditional marketing and communications landscape, with even big brands struggling to connect with a new, digital culture.
  • On this course, you'll learn key insights into how brands can connect with their audience in the emerging world of digital media.
  • Dines has partnered with Ravensbourne University London's educator and design writer, Derek Yates, to create a series of short films, case studies, and practical interactive exercises that will give you the training you need to confidently build a successful digital marketing strategy.
  • Explore how to build your network, discover how to creatively disrupt, learn the theory behind contemporary communication design, and understand how to deliver inspirational creative content.
  • You'll come away fluent in digital storytelling, able to truly communicate on social media in a way that goes beyond algorithms and track data.
  • Join now, and get ready to #futurelearntheblupway.
Read more

Digital Marketing: Storytelling in the New Communication Landscape
 at 
FutureLearn 
Curriculum

Live the culture. Learn the culture

Welcome to the course

What is digital storytelling?

The theory behind the practice?

The Blup Way- 'Live the Culture/ Learn the Culture.'

Deliver the Culture

The Blup Way- Deliver the culture.

Your turn!

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Digital Marketing: Storytelling in the New Communication Landscape
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