OU - Digital Marketing Strategy: Creating Objectives and Using Measurement Frameworks
- Offered byFutureLearn
Digital Marketing Strategy: Creating Objectives and Using Measurement Frameworks at FutureLearn Overview
Digital Marketing Strategy: Creating Objectives and Using Measurement Frameworks
at FutureLearn
Duration | 2 weeks |
Total fee | ₹900 |
Mode of learning | Online |
Credential | Certificate |
Digital Marketing Strategy: Creating Objectives and Using Measurement Frameworks at FutureLearn Highlights
Digital Marketing Strategy: Creating Objectives and Using Measurement Frameworks
at FutureLearn
- Earn a certificate upon completion
Digital Marketing Strategy: Creating Objectives and Using Measurement Frameworks at FutureLearn Course details
Digital Marketing Strategy: Creating Objectives and Using Measurement Frameworks
at FutureLearn
Skills you will learn
What are the course deliverables?
- Setting objectives
- Organisation and primary objectives
- Aligning web analytics goals
- Setting up measurement frameworks
- Channel metrics and attribution
- Connecting objectives and control
More about this course
- You’ll discover how to set meaningful objectives and how to put a measurement framework in place to track your progress towards them
- Through expert guidance, you’ll discover the differences between these objectives and how they should work together
- You’ll learn how to set up your primary objective as an analytics goal in Google Analytics so you can build reports, such as multi-channel funnels
- You’ll also learn how to set and improve key performance indicators for your channels and measure how each one contributes to your primary objective
Digital Marketing Strategy: Creating Objectives and Using Measurement Frameworks at FutureLearn Curriculum
Digital Marketing Strategy: Creating Objectives and Using Measurement Frameworks
at FutureLearn
Setting objectives and web analytics goals
Welcome to the course!
Setting objectives
Organisation and primary objectives
Aligning web analytics goals
Week 1 review
Measuring your progress
Welcome to the week
Setting up measurement frameworks
Channel metrics and attribution
Connecting objectives and control
Week 2 review
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