OU - Digital Marketing Strategy: Developing Strategy and Strategic Positioning
- Offered byFutureLearn
Digital Marketing Strategy: Developing Strategy and Strategic Positioning at FutureLearn Overview
Digital Marketing Strategy: Developing Strategy and Strategic Positioning
at FutureLearn
Duration | 2 weeks |
Total fee | ₹900 |
Mode of learning | Online |
Credential | Certificate |
Digital Marketing Strategy: Developing Strategy and Strategic Positioning at FutureLearn Highlights
Digital Marketing Strategy: Developing Strategy and Strategic Positioning
at FutureLearn
- Earn a certificate upon completion
Digital Marketing Strategy: Developing Strategy and Strategic Positioning at FutureLearn Course details
Digital Marketing Strategy: Developing Strategy and Strategic Positioning
at FutureLearn
Skills you will learn
What are the course deliverables?
- Defining strategy
- How strategy impacts all digital marketing plans
- Example digital marketing strategies
- Understanding strategic positioning
- How strategic positioning impacts all digital marketing tactical activity
- Delivering on strategic positioning
More about this course
- Over two weeks, you’ll be guided through how to define your organisation’s overarching strategy and how to clarify your strategic positioning
- Your strategy is your overall approach and states four key things: what you’ll do, what it will focus on, what it will achieve, and what the market impact will be
- Learning from experts in digital marketing, you’ll gain the tips and tools you need to do this well, including example strategies to help you craft your own
- You’ll explore ideas and methods to help you determine your organisation’s strategic positioning and understand how this will help you engage with your audience meaningfully at every stage of the user journey
- By the end of the two weeks, you’ll understand how your overarching strategy and strategic positioning are connected and be able to ensure they align with your organisation and customer objectives
Digital Marketing Strategy: Developing Strategy and Strategic Positioning at FutureLearn Curriculum
Digital Marketing Strategy: Developing Strategy and Strategic Positioning
at FutureLearn
Understanding strategy
Welcome to the course!
Defining strategy
How strategy impacts all digital marketing plans
Strategy hierarchy in detail
Week 1 review
Claiming your strategic position
Welcome to the week
Understanding strategic positioning
How strategic positioning impacts all digital marketing tactical activity
Delivering on strategic positioning
Week 2 review
Other courses offered by FutureLearn
₹1.81 K
2 weeks
– / –
₹89.23 K
12 weeks
– / –
View Other 1956 Courses
Digital Marketing Strategy: Developing Strategy and Strategic Positioning
at FutureLearn
Student Forum
Anything you would want to ask experts?
ManagementMarketingDigital MarketingDigital Marketing Strategy: Developing Strategy and Strategic Positioning