Technology TechnologyData Science Data ScienceManagement ManagementDegree Programs Degree ProgramsMoreMore
    Courses
Blog Blog
    Trending Articles
    Course Recommendations
Search Icon
LoginSign Up
FutureLearn
FutureLearn Logo

OU - Digital Marketing Strategy: Introduction to PR Smith's SOSTAC(R) and Situational Analysis 

  • Offered byFutureLearn

Digital Marketing Strategy: Introduction to PR Smith's SOSTAC(R) and Situational Analysis
 at 
FutureLearn 
Overview

Duration

2 weeks

Total fee

₹900

Mode of learning

Online

Credential

Certificate

Digital Marketing Strategy: Introduction to PR Smith's SOSTAC(R) and Situational Analysis
 at 
FutureLearn 
Highlights

  • Earn a certificate upon completion
Details Icon

Digital Marketing Strategy: Introduction to PR Smith's SOSTAC(R) and Situational Analysis
 at 
FutureLearn 
Course details

Skills you will learn
Strategic PlanningMarketingDigital marketingRPR
What are the course deliverables?
  • SOSTAC(R) in perspective
  • Exploring the steps of SOSTAC(R)
  • Situational analysis in perspective
  • External insights
  • Internal insights
  • Organisational capability
More about this course
  • This two-week course, designed by digital marketing experts Target Internet and The Open University, will provide you with a key overview of the framework and how you can use it in practice
  • You’ll gain an introduction into how each step can support your strategic planning
  • You’ll cover the importance of using insight to guide your objective setting and discover why strategic positioning is key in determining your overarching approach

Digital Marketing Strategy: Introduction to PR Smith's SOSTAC(R) and Situational Analysis
 at 
FutureLearn 
Curriculum

Using planning frameworks build your digital strategy

Welcome to the course!

SOSTAC(R) in perspective

Exploring the stages of SOSTAC(R)

The Importance of iteration

Week 1 review

Gaining insights to inform your digital marketing strategy

Welcome to the week

Situational analysis in perspective

Internal & external insights

Organisational capability

Week 2 review

Other courses offered by FutureLearn

name

COVID-19 in Africa: Managing the Outbreak in Primary Care Settings

St. George's, University of LondonCertificate
₹1.81 K
2 weeks
– / –
name

Budgets and Financial Control

University of AberdeenCertificate
₹1.32 L
15 weeks
– / –
Financial ManagementProject Management
name

Digital Marketing and Artificial Intelligence (AI)

Nottingham Business SchoolCertificate
₹72.5 K
10 weeks
– / –
Digital marketing
name

Management of Uncertainty: Leadership, Decisions and Action

The Open UniversityCertificate
₹89.23 K
12 weeks
– / –
View Other 1956 CoursesRight Arrow Icon
qna

Digital Marketing Strategy: Introduction to PR Smith's SOSTAC(R) and Situational Analysis
 at 
FutureLearn 

Student Forum

chatAnything you would want to ask experts?
Write here...
Home Icon/Management/Marketing/Digital Marketing/Digital Marketing Strategy: Introduction to PR Smith's SOSTAC(R) and Situational Analysis