OU - Digital Marketing Strategy: Tactics, Action and Control
- Offered byFutureLearn
Digital Marketing Strategy: Tactics, Action and Control at FutureLearn Overview
Digital Marketing Strategy: Tactics, Action and Control
at FutureLearn
Duration | 2 weeks |
Total fee | ₹900 |
Mode of learning | Online |
Credential | Certificate |
Digital Marketing Strategy: Tactics, Action and Control at FutureLearn Highlights
Digital Marketing Strategy: Tactics, Action and Control
at FutureLearn
- Earn a certificate upon completion
Digital Marketing Strategy: Tactics, Action and Control at FutureLearn Course details
Digital Marketing Strategy: Tactics, Action and Control
at FutureLearn
Skills you will learn
What are the course deliverables?
- Defining tactics and action
- Getting the right digital marketing channel mix
- Aligning tactics with situational insights
- Using data for campaign improvement
- Using data for tactical planning
- Looking for opportunities for experimentation
More about this course
- Throughout the course, youÂ?ll learn how to align your tactics with your situational insights to make sure you are working towards achieving your goals
- Next, youÂ?ll focus on how to build an iterative approach to digital marketing planning by using Â?ControlÂ? Â? the last step in the SOSTAC® framework
- This will help you consider how you can improve measures and adjust your approach to build the perfect digital marketing channel mix to achieve your objectives
Digital Marketing Strategy: Tactics, Action and Control at FutureLearn Curriculum
Digital Marketing Strategy: Tactics, Action and Control
at FutureLearn
Developing and managing a tactical plan
Welcome to the course!
Defining tactics and action
Getting the right digital marketing channel mix
Align tactics with situational insights
Week 1 review
Developing an iterative approach to measurement
Welcome to the week
Using data for campaign improvement
Using data for tactical planning
Looking for opportunities for experimentation
Week 2 review
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