Goldman Sachs - Digital Marketing Strategy with Goldman Sachs 10,000 Women
- Offered byCoursera
Digital Marketing Strategy with Goldman Sachs 10,000 Women at Coursera Overview
Digital Marketing Strategy with Goldman Sachs 10,000 Women
at Coursera
Duration | 3 hours |
Total fee | Free |
Mode of learning | Online |
Schedule type | Self paced |
Official Website | Explore Free Course  |
Credential | Certificate |
Digital Marketing Strategy with Goldman Sachs 10,000 Women at Coursera Highlights
Digital Marketing Strategy with Goldman Sachs 10,000 Women
at Coursera
- Earn a paid certificate from Coursera
- Get a 7 day free trial
Digital Marketing Strategy with Goldman Sachs 10,000 Women at Coursera Course details
Digital Marketing Strategy with Goldman Sachs 10,000 Women
at Coursera
Skills you will learn
More about this course
- This elective course is an introduction to digital marketing, with a particular focus on social media campaigns
- The course supplements the Goldman Sachs 10,000 Women course collection, designed for entrepreneurs ready to take their business to the next level
- In this course, you will learn top tips for an effective digital marketing campaign and how to plan and evaluate social media campaigns to maximize business opportunities
- You will develop a practical understanding of the planning process of a social media campaign, and how to effectively use paid, earned and owned media in your digital marketing
Digital Marketing Strategy with Goldman Sachs 10,000 Women at Coursera Curriculum
Digital Marketing Strategy with Goldman Sachs 10,000 Women
at Coursera
Boost your Digital Marketing: Planning Social Media Campaigns
Developing a digital marketing campaign
Using owned media
Using paid media
Getting started
Exercise 1: Finding your audience
Using earned media
Exercise 2: Using viral marketing
Monitoring the success of your digital marketing campaign
Using social listening
Exercise 4: Reflect on your learning
Key tips for successfully managing a digital marketing campaign
Congratulations
Progressing to the next course in 10,000 Women
End of course assessment
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