Goldman Sachs - Digital Marketing Strategy with Goldman Sachs 10,000 Women 

Developing a digital marketing campaign

Using owned media

Using paid media

Getting started

Exercise 1: Finding your audience

Using earned media

Exercise 2: Using viral marketing

Monitoring the success of your digital marketing campaign

Using social listening

Exercise 4: Reflect on your learning

Key tips for successfully managing a digital marketing campaign

Congratulations

Progressing to the next course in 10,000 Women

End of course assessment