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Digital Media Analytics:Paid Media 

  • Offered byFutureLearn

Digital Media Analytics:Paid Media
 at 
FutureLearn 
Overview

Learn how to analyse and improve social media advertising campaigns, and understand how to effectively use Google Analytics

Duration

2 weeks

Total fee

Free

Mode of learning

Online

Difficulty level

Beginner

Official Website

Explore Free Course External Link Icon

Credential

Certificate

Digital Media Analytics:Paid Media
 at 
FutureLearn 
Highlights

  • Digital Certification of achievement
  • Developed by Purdue University , one of the best public universities
Details Icon

Digital Media Analytics:Paid Media
 at 
FutureLearn 
Course details

Skills you will learn
Marketing ResearchMarketingAdvertising
Who should do this course?
  • This course is for professionals looking to advance their careers and learn more about social media and digital media analytics.
What are the course deliverables?
  • By the end of this course you will be able to design and deploy a social media ad
  • summarise how to strategically plan a social media advertising campaign and assess the effectiveness of a social media ad
More about this course
  • On this course you will learn how to look closely at how your social media ad campaigns perform, how they can be improved, and expanded. You will consider how social media campaigns affect your website and learn more about the various ways your website can be used to capture social media buzz if content is properly tagged and tracked. You will also discover the richness and depth of the data provided by Google tracking and how you can enable your site to track data through Google Analytics.

Digital Media Analytics:Paid Media
 at 
FutureLearn 
Curriculum

Introduction to Paid media

How can a business benefit from using Paid media

Social media advertising and returns on investment

Google Adwords

Facebook Ads

Twitter Ads

You tube Ads

Using keywords

Differences between campaign, ad set, and ad

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Digital Media Analytics:Paid Media
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