UIUC - Digital Media and Marketing Strategies

5.0 /5

(4 Ratings)

Offered byCoursera

Digital Media and Marketing Strategies
at
Coursera
Overview

Duration	18 hours
Start from	Start Now
Total fee	Free
Mode of learning	Online
Difficulty level	Beginner
Official Website	Explore Free Course
Credential	Certificate

Digital Media and Marketing Strategies
at
Coursera
Highlights

Shareable Certificate Earn a Certificate upon completion
100% online Start instantly and learn at your own schedule.
Course 5 of 7 in the Digital Marketing Specialization
Flexible deadlines Reset deadlines in accordance to your schedule.
Approx. 18 hours to complete
English Subtitles: Arabic, French, Portuguese (European), Italian, Vietnamese, German, Russian, English, Spanish

Digital Media and Marketing Strategies
at
Coursera
Course details

Skills you will learn

Email marketing Digital marketing Advertising Marketing SEO Social media marketing Marketing Communication Web Analytics Big Data

More about this course

The proliferation of digital technology gives businesses a diverse new set of tools to reach, engage, monitor, and respond to consumers to an unprecedented degree. The aggregated and voluminous digital data can also be leveraged to better target specific consumer segments. Following the Digital Marketing Channels: The Landscape, this course aims to give you a deeper understanding of core processes of planning a digital marketing campaign and the role of various digital channels in an integrated marketing communication.

Digital Media and Marketing Strategies
at
Coursera
Curriculum

Course Overview and Optimizing Your Digital Assets

Welcome to Digital Marketing Channels: Planning

1-1.1 Overview: Essential Steps to Prepare for Digital Marketing Success

1-1.2 Know Yourself: Digital Marketing Self-Assessment

1-1.3 Know Your Target: New Ways to Identify & Reach Target Consumers

1-1.4 Know Your Goal: Aligning Strategies, Goals, & Business Objective

1-1.5 Know Your Message: Digital Content & Communication Channels

1-1.6 Know Your Message: Digital Asset Management & Development Marketing Considerations of Your Company's Website

Interview: Mary McIlrath, SVP & Partner at C+R Research

1-3.1 Big Data in Digital Marketing

Syllabus

About the Discussion Forums

Glossary

Brand Descriptions

About the Rubric for Peer Assessment

Getting to Know Your Classmates

Module 1 Overview

Module 1 Readings

1-3.2 Extra Resources

Orientation Quiz

Module 1 Quiz

Online and Video Marketing

2-1.1 Module 2 Overview: Discovering & Reaching Your Target Consumers

2-1.2 Online Advertising: Opportunities & Challenges

2-1.3 Online Advertising: Nuts & Bolts

2-1.4 Search Optimization: SEO Strategies

2-1.5 Search Optimization: Essential Steps

2-1.6 Search Optimization: Future Trends

2-1.7 CRM and Marketing Automation

Interviews: AMOBEE Executives

Module 2 Overview

Module 2 Readings

Mod 2 Extra Resources

Module 2 Quiz

Social and Email Marketing

3-1.1 Module 3 Overview: Content & Social Strategies

3-1.2 Online Video Marketing: Content, Ads, Campaigns, & Process

3-1.3 Online Video Marketing: New Strategies and Other Considerations

3-1.4 Social Media Marketing Strategies Overview

3-1.5 Buzz & Influencer Marketing: Strategies

3-1.6 Buzz & Influencer Marketing: Other Considerations

3-1.7 Buzz & Influencer Marketing: Planning and Executing

Interview: Steve Raquel, President at IOVMedia & Adjunct Lecturer

Module 3 Overview

Module 3 Readings

Mod 3 Extra Resources

Module 3 Quiz

Putting It All Together for Your Digital Plan

4-1.1 Module 4 Overview: Evaluation and Risk Management

4-1.2 Measures of Campaign Success: Web Analytics

4-1.3 Measures of Campaign Success: Social Media Metrics

4-1.4 Challenges & Pitfalls: Ad Fraud & Brand Safety

4-1.5 Challenges & Pitfalls: Consumer Privacy & Ad Blocking

4-1.6 Course Wrap-Up: Key Take-Aways & Integrated Approach

Interview: Jill Ferguson, Chartbeat?s Head of Product Education

Gies Online Programs

Module 4 Overview

Module 4 Readings

Mod 4 Extra Resources

Congratulations!

Module 4 Quiz

Digital Media and Marketing Strategies
at
Coursera
Admission Process

Important Dates

May 25, 2024

Course Commencement Date

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Digital Media and Marketing Strategies
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Students Ratings & Reviews

5/5

4 Ratings

4-5
4

Ronson Lobo

Digital Media and Marketing Strategies

Offered by Coursera

Learning Experience: The course helped participants get a greater comprehension of the fundamental procedures for organising a digital marketing campaign and the function of various digital channels in integrated marketing communication. The skills gained were Social media marketing, search marketing, brand communication, content marketing etc.

Faculty: The course was taught by Professor Mike Yao. His explanations were in depth and very detailed. He used several example cases to explain the concepts better. There were also optional peer discussions available. The course curriculum was updated to present scenarios and examples. It was structured in a 4 week module basis with an assignment/quiz at the end of each week.

Course Support: This course helps in development appropriate skills pertaining to social media marketing, search and content marketing and brand communication which would be helpful in future careers.

Reviewed on 9 Aug 2022Read More

Amala George

Digital Media and Marketing Strategies

Offered by Coursera

Other: Digital marketing and strategies is a course offered by I ILLinois. The proliferation of digital technology gives businesses an unprecedented and diverse new set of tools to reach, engage, monitor, and respond to consumers. The aggregated and voluminous digital data can also be leveraged to better target specific consumer segments. Following “Digital Media and Marketing Principles,” this course aims to give you a deeper understanding of core processes of planning a digital marketing campaign and the role of various digital channels in integrated marketing communication. You will be able to: - Adopt a holistic and integrated approach to digital marketing planning - Develop a purposeful content marketing strategy to achieve your business and marketing goals - Effectively mix paid, earned, owned, and shared media channels to discover, reach, and engage your customers - Critically evaluate the role social media platforms play in viral and influencer marketing campaigns - Evaluate and measure the success of digital marketing campaigns - Identify and manage risks in digital marketing.

Reviewed on 4 Jul 2021Read More

View All 2 Reviews