University of Colorado Boulder - Digital Media and Strategic Planning in Technology Markets
- Offered byCoursera
Digital Media and Strategic Planning in Technology Markets at Coursera Overview
Duration | 34 hours |
Total fee | Free |
Mode of learning | Online |
Official Website | Explore Free Course  |
Credential | Certificate |
Digital Media and Strategic Planning in Technology Markets at Coursera Highlights
- Flexible deadlines Reset deadlines in accordance to your schedule.
- Shareable Certificate Earn a Certificate upon completion
- 100% online Start instantly and learn at your own schedule.
- Course 2 of 3 in the Marketing Strategy for Engineers and Technologists Specialization
- Approx. 34 hours to complete
- English Subtitles: English
Digital Media and Strategic Planning in Technology Markets at Coursera Course details
- An old phrase in business is "Build it and they will come". If heard at all today it will be ironically, as entrepreneurs too often make things that nobody really wants. Cryptocurrency became a trillion-dollar industry without anyone being able to name a clear use for it beyond illicit transactions. In this second course we take-up the research outputs perviously generated and apply to them strategic planning to include the most effective analytical tools and stress tests to challenge and improve business models. Then we will review the digital marketing landscape to align the given startup with it's most effective channels of communication for business and consumer users.
- This course can be taken for academic credit as part of CU Boulder Master of Engineering in Engineering Management (ME-EM) degree offered on the Coursera platform. The ME-EM is designed to help engineers, scientists, and technical professionals move into leadership and management roles in the engineering and technical sectors. With performance-based admissions and no application process, the ME-EM is ideal for individuals with a broad range of undergraduate education and/or professional experience. Learn more about the ME-EM program at https://www.coursera.org/degrees/me-engineering-management-boulder.
Digital Media and Strategic Planning in Technology Markets at Coursera Curriculum
Defining the Business Concept
Strategic Planning Process
Value Propositions
Identifying & Studying the Competition
Defining Substitutes and Threat Level
Welcome and Where to Find Help
Text Books for this Course
Assessments and Grading
eMarketing 1.5 thru 1.10
PoM 2.2 - 2.4
PoM 2.1
Philips Afterglow
How To Do A Competitor Analysis
PLAN Report Instructions and Grading Criteria
Stress Testing: Analysis Tools & Practices
Porter's 5-Forces Model
S.W.O.T. Analysis
Boston Consulting Group Matrix
Perceptual Maps
eMarketing 1.6
SWOT Analysis: Drone Inspection
Tesla as a Startup
PoM 2.5
Choosing an Initial Strategy
Lean Canvas
Minimum Viable Product
Launch Planning
Lean Canvas Template
SEO & Content Marketing
Content Marketing
BMW Films
SEO
eMarketing 15.1-15.6
Corona China Ad
Snow Fall The Avalanche at Tunnel Creek (Interactive Article)
Intel and Toshiba's "The Beauty Inside" - Case Study
BMW Films "The Follow"
BMW Films "The Escape"
BMW Films Case Study
Social Media & Influencers
Social Media Strategy
Facebook & Instagram
Youtube Strategy
Pinterest, Twitter and LinkedIn, TikTok
Blogs & Podcasts
Influencer Strategy
Ford Fiesta
eMarketing 13.1-13.3
eMarketing 13.4-13.10, 16.4-16.8, 16.16, 16.18
"Risk Acceptance"— Influencer Case Study
Brands Are Relying on ‘Influencer’ Marketing More Than Ever
Ford Fiesta Mission 3- Case Study
2011 Ford Fiesta and the Fiesta Movement
Ford Fiesta Movement (FMM) : A Successful Digital Marketing Implementation
Paid Search, Video & Email Marketing
Paid Search
How to D.I.Y. Google Ads
Video Marketing
Direct/Email Marketing
eMarketing 11.1-11.12
eMarketing 11.13-11.14
Telemarketing Humor (Harsh Language)
Yawner Products
eMarketing 19.1-19.6
Will it Blend?
eMarketing 18.1-18.3
Is Text Marketing SPAM?
John Oliver on Robocalls
Submitting Your PLAN Report
Other courses offered by Coursera
Student Forum
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