Digital Strategy and Business Opportunity

Offered byCoursera

Digital Strategy and Business Opportunity
at
Coursera
Overview

Duration	11 hours
Start from	Start Now
Total fee	Free
Mode of learning	Online
Difficulty level	Beginner
Official Website	Explore Free Course
Credential	Certificate

Digital Strategy and Business Opportunity
at
Coursera
Highlights

Shareable Certificate Earn a Certificate upon completion
100% online Start instantly and learn at your own schedule.
Course 1 of 3 in the Digital Marketing Strategy and Planning Specialization
Flexible deadlines Reset deadlines in accordance to your schedule.
Beginner Level Recommended for anyone seeking to learn or upskill in the disciplines of digital marketing, digital strategy formulation, and digital transformation.
Approx. 11 hours to complete
English Subtitles: English

Digital Strategy and Business Opportunity
at
Coursera
Course details

Skills you will learn

Marketing Digital marketing Budgeting Content marketing

More about this course

Digital Marketing Institute is the global standard in Digital Marketing Certification. Our mission is to give our students the confidence and knowledge they need to advance in their careers through this specialization.
Digital and mobile technology coupled with the explosive adoption of social media globally has fundamentally disrupted consumer expectations, and how businesses must operate to support their customers. If you want to understand the forces driving and transforming businesses today and how cutting-edge digital strategies can help businesses grow and thrive in this dynamic environment, this course will help you do so.
You will learn the core principles of digital marketing before diving deeper into the basics of digital strategy, audience and competitive research, and how to connect with the customer. After completing this course, you will be able to: -
? Understand how digital and social media have disrupted the way businesses sell to consumers
? Use digital research and social listening to gain insights into your audience, competitors, and industry
? Recognize the core components of an effective digital marketing strategy
? Recognize how marketers use the Buyer?s Journey model to influence purchase decisions over digital platforms using digital content and tools
? Use the principles of content marketing to create effective content that engages an audience
This course also explains how to choose the right content for your customers ? and how to develop a creative strategy to deliver on key business goals. This is the first course in the Digital Marketing Institute?s Digital Strategy specialization.
In addition to the course, we would like to give you the opportunity to gain access to additional articles, toolkits, and webinars that can aid you in your studies. Become a free member through the link https://bit.ly/3gmQcPF to unlock these additional resources.
On completion of all courses in your Specialization, you will also be awarded a Digital Marketing Institute Certified Digital Marketing Associate certification, along with three months of free Power Membership, allowing you to boost your career and unlock your next opportunity. 92% of DMI members have said their courses have had a positive impact on their careers, while 88% are now working at senior or manager level.