Doing Business in Europe
- Offered byCoursera
Doing Business in Europe at Coursera Overview
Duration | 6 hours |
Start from | Start Now |
Total fee | Free |
Mode of learning | Online |
Difficulty level | Beginner |
Official Website | Explore Free Course  |
Credential | Certificate |
Doing Business in Europe at Coursera Highlights
- Shareable Certificate Earn a Certificate upon completion
- 100% online Start instantly and learn at your own schedule.
- Flexible deadlines Reset deadlines in accordance to your schedule.
- Beginner Level
- Approx. 6 hours to complete
- English Subtitles: English, French, Spanish
Doing Business in Europe at Coursera Course details
- Welcome to the MOOC ?Doing Business in Europe?!
- Europe is a major world trade partner as well as a place where to acquire significant business experience. This is the reason why this MOOC has been designed with the view to explaining and guiding you in doing business in Europe. Do you really know Europe? How should you consider and approach the European continent? What business lessons can be drawn in a European perspective?
- With a dozen contributions from academics in the various domains of management (marketing, supply chain, finance, human resources management or strategy) and as many testimonials from business leaders operating in Europe, this course will help you enrich your knowledge and business competences within the European context.
- The MOOC is divided into 5 topics corresponding to 5 major issues when doing business in Europe:
- 1. Approaching the European market(s)
- 2. Innovating in Europe
- 3. Investing in Europe
- 4. Building the value chain
- 5. Integrating the diversity
- There are no prerequisite for this course. At the end of the coursework, participants will be able to understand how to design a European-scale development strategy.
- Please enroll and thank you in advance for choosing this course!
Doing Business in Europe at Coursera Curriculum
Introduction
About this course
Objectives of self-assessment activities
Final Quiz and Certificat Validation
Module 1 - Self Assessement Feedback
Introduction to the unit
Why doing business in Europe (Prof. Maxime Lefebvre)
European markets as engines of growth? (Prof. Boris Durisin)
Payments, transfers and currencies in Europe (Carlos Casanueva)
Testimony from André Lacroix (CEO - Intertek)
Testimony from Emmanuelle Petelle (Managing Director - Société Générale)
Conclusion of the unit
Module 1- Self Assessement
Unit 2: Innovating in Europe
Modules 2 - Self Assessement Feedback
2.1 Introduction to the unit
2.2 What about creativity in Europe (Prof. Marie Taillard)
2.3 Digital marketing in Europe (Prof. Francesca Pucciarelli)
2.4 Testimony from Sylvain Orebi (CEO - Kusmi Tea)
2.5 Testimony from Olaf Swantee (CEO - Sunrise Communications)
2.6 Conclusion of the unit
Module 2 - Self Assessement
Unit 3: Investing in Europe
Module 3 - Self Assessement Feedback
3.1 Introduction to the unit
3.2 Choosing the right location in Europe (Prof. Davide Sola)
3.3: Franchising in Europe (Prof. Catherine de Gery)
3.4 Company acquisition processes in Europe (Prof. Vincent Smith)
3.5: Testimony from Jean-Jacques Bienaimé (CEO - BioMarin Pharmaceutical)
3.6: Testimony from Alexander Sixt (Member of the Managing Board - Sixt)
3.7 Testimony from Frédéric Duponchel (CEO - Accuracy)
3.8 Conclusion of the unit
Module 3 - Self Assessement
Unit 4: Building the value chain
Module 4 - Self Assessement Feedback
4.1 Introduction to the unit
Organizing the supply chain in Europe (Prof. Valérie Moatti)
Retail management in Europe (Prof. Fabrizio Zerbini)
4.4 Testimony from Elisabeth Cazorla (Ready-to-wear Director - Galeries Lafayette)
Testimony from Sofia Benvenuto (Former Export Manager - Winsure)
4.6 Conclusion of the unit
Module 4 - Self Assessement
Unit 5: Integrating the diversity
Module 5 - Self Assessement Feedback
5.1 Introduction to the unit
Chiara Succi - Managing European Teams
5.3: Negotiating with European partners (Prof. Maria Koutsovoulou)
5.4: Testimony from Alexander Sixt (Member of the Managing Board - Sixt)
5.5: Testimony from Anne Marion-Bouchacourt (Group Chief Country Officer for China - Société Générale)
5.6 Conclusion of the unit
5.7 Conclusion of the MOOC Prof. Béatrice Collin & Prof. Florence Pinot de Villechenon)
Module 5 - Self Assessement
Final Quiz
Doing Business in Europe at Coursera Admission Process
Important Dates
Other courses offered by Coursera
Student Forum
Anything you would want to ask experts?