Doing Business in Latin America
- Offered byCoursera
Doing Business in Latin America at Coursera Overview
Duration | 20 hours |
Start from | Start Now |
Total fee | Free |
Mode of learning | Online |
Difficulty level | Beginner |
Official Website | Explore Free Course  |
Credential | Certificate |
Doing Business in Latin America at Coursera Highlights
- Earn a Certificate upon completion
- Financial aid available
Doing Business in Latin America at Coursera Course details
- Learn about the characteristics of the biggest multilatinas, how they have built their domestic and international competitive advantage, and you will identify which are the challenges and innovations to achieve the sustainability of their superior economic performance
- The course includes videos presenting and explaining the topics, learning and evaluation activities, interviews, reviews, reports, and additional bibliography
Doing Business in Latin America at Coursera Curriculum
How do multilatinas create competitive advantage?
Introduction to the course 'Multilatinas and Latin American companies'
How do multilatinas create competitive advantage?
The power of a brand
Technology to develop competitive advantage
Course presentation
Tips for success
The role of multilatinas in Latin American countries
Beyond cost leadership
Discovering how multilatinas compete
Connected products
Test your hypothesis
The competitive advantage of multilatinas
Driving forces behind business development in Latin America
Ecopetrol and future sustainability of the hydrocarbon business
Strategy, natural resources, and country context
Economic groups in Latin America
Modern industrial policy in Latin America
The role of the state in Latin America's development
Connecting companies' strategies with the country context
La maldición de los recursos naturales (The resource curse or the paradox of plenty)
Multilatinas' internationalization strategies
Linking family, business and politics
I understand the role of the state
Internationalization strategies
Internationalization process in detail
From Colombia to the world: The Avianca case
Entry modes
The accelerated growth of Asian multinationals
Where, how and when to internationalize: Multilatinas-internationalization strategies
Multilatinas in the region
How to choose a field of action
Multilatinas vs. Asian multinationals
Understanding strategic internationalization decisions
Innovation and entrepreneurship in Latin America
High-impact entrepreneurship, technology and sustainability in Latin America
Endeavor: High-impact entrepreneurship in Latin America
A technological unicorn transforming consumption in the city
Social and environmental impact of companies in Latin America.
Sustainability and entrepreneurship strategies in a multilatina: Grupo Bimbo
Creative industries in Latin America
End of the course
Entrepreneurship in Latin America
The economic impact of the creative industries in the Americas
Your video to promote Latin American companies
Innovación, emprendimiento e impacto en América Latina
Doing Business in Latin America at Coursera Admission Process
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