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E-Commerce - Introduction to Internet Marketing Strategies for Businesses 

  • Offered byAlison

E-Commerce - Introduction to Internet Marketing Strategies for Businesses
 at 
Alison 
Overview

Learn how to build coordinated Internet marketing and promotion strategies for businesses with this free online course

Duration

3 hours

Total fee

Free

Mode of learning

Online

Official Website

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Credential

Certificate

E-Commerce - Introduction to Internet Marketing Strategies for Businesses
 at 
Alison 
Highlights

  • Earn a Certificate of Completion
  • Accredited by CPD
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E-Commerce - Introduction to Internet Marketing Strategies for Businesses
 at 
Alison 
Course details

Who should do this course?
  • For Business and Marketing Professionals wanting to expand their knowledge and understanding of effective Internet marketing strategies
More about this course
  • This course will first introduce you to Integrated Internet Marketing or I2M
  • I2M is a structured approach that combines marketing strategy with Internet technology
  • It promotes the creation of a strategy that uses the full range of Internet mediums such as text, audio, video, and hyperlinking to help you achieve your marketing goals
  • You will then learn how to make sure that your business' entire web presence is cohesive in order to communicate a consistent message to stakeholders

E-Commerce - Introduction to Internet Marketing Strategies for Businesses
 at 
Alison 
Curriculum

Promotion - Integrated Web Communications

Integrated Web Communications - Learning Outcomes

Integrated Web Communications

Integrated Internet Marketing

Matrix Examples

Lesson Summary

Promotion and Purchase - Measuring Effectiveness

Promotion and Purchase: Measuring Effectiveness - Learning Outcomes

An Electronic Trade Show and a Virtual Flea Market

The Role of the Web in the Marketing Communication Mix

Web Marketing Communication: A Conceptual Framework

Caching and Undercounting

Lesson Summary

Web Advertising and Promotions for Businesses Assessment

Fundamentals of Web Advertising and Promotions for Businesses Assessment

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E-Commerce - Introduction to Internet Marketing Strategies for Businesses
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Students Ratings & Reviews

4/5
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Saumya Behera
E-Commerce - Introduction to Internet Marketing Strategies for Businesses
Offered by Alison
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Other: This course will first introduce you to Integrated Internet Marketing or I2M. I2M is a structured approach that combines marketing strategy with Internet technology. It promotes the creation of a strategy that uses the full range of Internet mediums such as text, audio, video, and hyperlinking to help you achieve your marketing goals. You will then learn how to make sure that your business\\\' entire web presence is cohesive in order to communicate a consistent message to stakeholders.
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E-Commerce - Introduction to Internet Marketing Strategies for Businesses
 at 
Alison 

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