Effective Sales ' An Overview
- Offered byCoursera
Effective Sales ' An Overview at Coursera Overview
Duration | 21 hours |
Start from | Start Now |
Total fee | Free |
Mode of learning | Online |
Difficulty level | Intermediate |
Official Website | Explore Free Course  |
Credential | Certificate |
Effective Sales ' An Overview at Coursera Highlights
- Shareable Certificate Earn a Certificate upon completion
- 100% online Start instantly and learn at your own schedule.
- Course 1 of 5 in the Strategic Sales Management Specialization
- Flexible deadlines Reset deadlines in accordance to your schedule.
- Intermediate Level
- Approx. 21 hours to complete
- English Subtitles: Arabic, French, Portuguese (European), Italian, Vietnamese, German, Russian, English, Spanish
Effective Sales ' An Overview at Coursera Course details
- Welcome to Strategic Sales Management specialization.
- This specialization course focus on providing conceptual and practical guidance on sales planning and management.
- The development of the specialization goes through the different phases of the sales planning process, keeping attention on the connection to the strategy of the company.
- Concepts discussed in this specialization aim to support the analyses on how to plan sales in alignment with the strategic guidelines of the company. The sales functions are discussed with models and frameworks that support the planning process, which includes assumptions regarding the strategic guidelines, such as aggregate revenue targets, company?s earnings, and expected cash flow from the company?s operations. These variables are all related to the strategy of the company.
- The target audience of this specialization include professionals with some experience in sales, they might have been promoted to a managing position recently, or they have plans to improve their expertise in the sales area to apply to more challenging positions in the future.
- Prerequisite for this specialization is general knowledge of business concepts, models, and tools. Professionals who have concluded undergraduate courses of business administration, and also of different areas of knowledge, such as engineering, economics, accounting, and social sciences.
- It?s also important to emphasize that sales involve a broad range of areas, there are products and services related to agriculture, petrochemical, automobile, aeronautics, chemical, pharmaceutical, medical, insurance, education, retail, and consulting industries, just to mention some examples. That means sales professionals are from all sectors.
- Therefore, learners of different academic backgrounds may benefit from doing this specialization, which is structured to support sales planning and management from a methodological standpoint. And this approach applies to a diverse range of sectors.
- The primary learning outcome of this specialization is the improvement of the sales planning and management competencies and skills, by providing a set of concepts, models, tools, and techniques to support the development of the sales plan structure, which will support the sale plan development.
Effective Sales ' An Overview at Coursera Curriculum
Module 1 - Effective Sales Planning
Video 1 - Welcome video
Video 2 - Presenting Logan Padawan - The new sales manager
Video 3 - Xavier and Logan in: Integrating Strategies - Company, Sales & Marketing
Video 4 - The integration of strategy, marketing, and sales
Video 5 - Integrating Strategies: Company, Sales & Marketing
Video 6 - The Strategizer: our hub for sales strategy - Episode 1
Video 1 - Xavier and Logan in: Selling is art or science
Video 2 - More science than art: Sales in focus
Video 1 - Xavier and Logan in: Stop fighting with marketing
Video 2 - Marketing and Sales walk together
Video 3 - The Strategizer: our hub for sales strategy - Episode 2
Video 1 - Xavier and Logan in: The sales strategy cycle
Video 2 - The sales cycles - Part 1
Video 3 - The sales cycles - Part 2
Video 1 - Xavier and Logan in: Effective sales planning
Video 2 - Wrap Up - What Have We Learned?
Video 3 - Leia?s message to Learners - The journey to become a Sales Master Jedi
Strategic Sales Management - Specialization Overview
Integrating strategies: Company, Sales, and Marketing
The History of Professional Selling
A Brief History of Selling (Infographic)
The History of Selling (Infographic)
Ending the war between sales and marketing
Reading - Sales Strategy Cycle
Practice quiz: Overview on stategy, marketing and sales
Practice quiz: Integrating Strategies: Company, Sales & Marketing
Practice quiz: Overview on stategy, marketing and sales
Practice quiz: Course 1: Effective Sales ? An Overview Module 1: Effective Sales Planning
Sales strategy cycle.
Final assignment for Effective Sales Plannning
Module 2 - Strategic Sales Planning
Video 1 - Welcome to sales planning and corporate strategy alignment
Video 2 - Xavier and Logan in: Developing the sales plan in alignment to corporate strategy
Video 3 - Sales planning in alignment to corporate strategy
Video 4 - The Strategizer: our hub for sales strategy - Episode 3
Video 1 - Xavier and Logan in: Balancing customers' and the company's interests
Video 2 - The convergence of company's and customers' interests
Video 3 - The Strategizer: our hub for sales strategy - Episode 4
Video 1 - Xavier and Logan in: Streamlining sales and manufacturing operations
Video 2 - Streamlining sales and industrial/services operations
Video 3 - The Strategizer: our hub for sales strategy - Episode 5
Video 1 - Xavier and Logan in: Sales planning based on financials
Video 2 - Sales planning and financials - Part 1
Video 3 - Sales planning and financials - Part 2
Video 4 - The Strategizer: our hub for sales strategy - Episode 6
Video 1 - Xavier and Logan in: Defining goals and targets
Video 2 - Fine-tuning goals and targets in sales planning
Video 3 - The Strategizer: our hub for sales strategy - Episode 7
Video 1 - Xavier and Logan in: Sales performance management
Video 2 - Incentives, compensation, and performance management
Video 3 - The Strategizer: our hub for sales strategy - Episode 8
Video 1 - Xavier and Logan in: Sales leadership
Video 2 - Leading salesforce development
Video 3 - The Strategizer: our hub for sales strategy - Episode 9
Video 4 - Strategic sales management - Wrap up session
Sales Planning: Integration with Corporate Strategy
Balancing Customer Service and Satisfaction
Streamlining Sales with Industrial Operations and Services Development
Sales planning and financial aspects
Sales planning and financial aspects (II)
Reading - Setting goals
How strategy execution maps guided Cisco System?s Sales Incentive Compensation plan
Ethical leadership in the salesforce
Practice quiz: Aligning sales planning to corporate strategy
Practice quiz: Course 1: Effective Sales ? An Overview Module 2: Strategic Sales Planning
Practice quiz: Streamlining sales and operations
Strategic Sales Planning
Practice quiz: Establishing goals and targets
Practice quiz: Course 1: Effective Sales ? An Overview Module 2: Strategic Sales Planning
Strategic Sales Planning - Evaluation
Module 3 - Customer-oriented Selling
Video 1 - Xavier and Logan in: Customer centric selling
Video 2 - Customer centric selling model explained
Video 3 - Why Customer Centric Selling
Video 1 - How the relationship between companies has changed and why it matters
Video 2 - A new model for a new environment
Video 1 - Xavier and Logan in: Long-term customers relationship
Video 2 - Long-term customers relationship
Video 1 - Why selling once won?t cut it anymore
Video 2 - Customer-centric selling - Wrap-up session
Customer-centric selling
Why Customer Centric Selling
Change in relationship between companies - Why it matters
A new model for a new environment
Customer relationship: Implications of Customer centered sales
Selling once won't cut it anymore
Customer-centric selling wrap-up
Practice quiz: Customer-centric selling
Practice quiz: Change in relationship between companies - Why it matters
Practice quiz: Customer relationship: Implications of Customer centered sales
Graded quiz: Customer oriented selling
Module 4 - Strategic Sales Management In Action: Our Journey Begins
Video 1 - Conceptual review
Video 2 - Assignment developing process
Reading: Printing & Graphics industry case
Effective Sales ' An Overview at Coursera Admission Process
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