Effective Service Innovation by Design in Hotel Management
- Offered byCoursera
Effective Service Innovation by Design in Hotel Management at Coursera Overview
Duration | 8 hours |
Total fee | Free |
Mode of learning | Online |
Official Website | Explore Free Course  |
Credential | Certificate |
Effective Service Innovation by Design in Hotel Management at Coursera Highlights
- Earn a certificate from Starweaver
- Add to your LinkedIn profile
- 4 assignments
Effective Service Innovation by Design in Hotel Management at Coursera Course details
- What you'll learn
- Identify the key principles and concepts of hotel service innovation.
- Demonstrate proficiency in basic design thinking methodologies for service development.
- Analyse customer needs and pain points to design customer-centric services.
- Evaluate the feasibility and viability of service innovations.
- This practical course provides learners with insights into the art and science of designing innovative services in the Hotel industry to meet customers' evolving needs and drive organizational success
- Throughout the course, learners will journey to understand the core principles and methodologies of service design
- They will be introduced to the powerful concept of design thinking, which encourages a human-centered approach to problem-solving and service development
- By immersing themselves in this creative process, learners will learn how to identify customer needs, pain points, and desires, effectively enabling them to craft customer-centric service offerings
- In conclusion, learners will be equipped to reinvigorate businesses, creating memorable guest experiences while optimizing internal processes for sustainable success
- They will be able to adapt to the vibrant ever-evolving hospitality industry and contribute to its continued growth and innovation
Effective Service Innovation by Design in Hotel Management at Coursera Curriculum
Foundations of Service Innovation
Introduction and welcome
Definition and significance of service innovation
Differentiation between service and product innovation
Impact of Hotel service innovation on organizational growth
Case studies showcasing successful service innovations
Exploring the concept of design thinking
Five stages of design thinking: empathize, define, ideate, prototype, test
Understanding the human-centred approach to problem-solving
Real-life examples of design thinking applications in hotel service innovation
Define personas and empathize customers’ needs and pain points
Identifying specific challenges or opportunities
Techniques for capturing and analysing Hotel customer insights
Mapping the customer journey to identify touchpoints and opportunities
Techniques for ideation, such as brainstorming, to stimulate creativity and innovation
Collaboration and cross-functional Hotel teamwork in ideation
Generating creative ideas: divergent and convergent thinking to explore solutions
Evaluating and prioritizing ideas based on feasibility and desirability
Conclusion and main takeaways
Welcome to the course
Additional resources: Introduction and welcome
Additional resources: Understanding service innovation
Additional resources: Introduction to design thinking
Additional resources: Customer-centric approach
Foundations of service innovation
Design thinking principles
Fostering collaboration
Designing Customer-Centric Services
Customer journey map: developing and visualizing the new Hotel service steps
Identifying customer actions and touchpoints, evaluate gain and pain points
Develop and improve the new service scenario by incorporating customer feedback
Mapping the new components of the service: formats to demonstrate the process
Importance of prototyping in hotel service innovation
Developing low-fidelity prototypes to visualize concepts
Experiment with different aspects of the ideas and learn from successes and failures
Conducting tests and measuring impact and value
Assessing feasibility of implementing service innovations
Conducting financial analysis and cost-benefit assessments
Evaluating market demand and competitive landscape
Making informed decisions about pursuing service innovations
Crafting compelling value propositions and messaging
Leveraging marketing channels for service promotion
Planning for scalability and growth of successful services
Additional resources: Creating service blueprints
Designing customer-centric services
Promoting new hotel services
Strategies for Service Innovation
Introduction to strategies and processes for Hotel service innovation
Leveraging diverse expertise for innovative solutions
Promoting effective communication and collaboration among hotel teams
Overcoming challenges in cross-functional collaboration
Real-life examples of successful interdisciplinary teamwork
Psychology of change and its impact on innovation
Strategies for leading and managing change
Addressing resistance to new service innovations
Fostering a culture of continuous improvement
Establishing KPIs for measuring service innovation success
Implementing monitoring and evaluation processes
Gathering user feedback for iterative improvements
Examples of organizations with successful continuous improvement practices
Emerging trends and developments in service innovation
Discussing the future landscape of service design
Inspiring participants to drive innovation within their organizations
Conclusion and main takeaways
Strategies for service innovation
Hotel service innovation
Real-Life Examples and Best Practices
Introduction of Hotel innovation: from theory to practice
In-depth analysis of real-life Hotel service innovation success stories
Exploration of diverse industries and sectors
Lessons learned from companies that transformed through service innovation
Identifying common strategies and approaches used in successful cases
Examining brands known for exceptional customer-centric services
Understanding the principles that guide customer-focused companies
Analyzing customer experience design in industries like hospitality, technology, and retail
Extracting insights from customer-centric practices to inform service innovation
Leveraging digital platforms and technologies for service innovation
Exploring trends in mobile apps, online platforms, and digital marketplaces
Showcasing examples of digital services that transformed industries
Adapting digital service strategies to different business contexts
Integrating sustainability and ethical considerations into service innovation
Exploring eco-friendly and socially responsible service offerings
Analyzing the impact of sustainable practices on customer perceptions
Case studies of companies that successfully incorporated sustainability in service design
Conclusion and main takeaways
Real-life examples and best practices
Sustainable hotel practices
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