Email Marketing Course

4.3 /5

(14 Ratings)

Offered byDigital Vidya

Email Marketing Course
at
Digital Vidya
Overview

Boost your Email Marketing career by developing effective skills, functional expertise and strategic acumen

Duration	1 month
Total fee	₹11,900
Mode of learning	Online
Credential	Certificate

Email Marketing Course
at
Digital Vidya
Highlights

Earn a Govt. recognized certificate from Digital Vidya
Opportunity for research based internship
24X7 trainer?s support on discussion forum
Life time access to latest content (Presentations & Videos)
Learn through 4+ hands-on project and weekly assignments
Gain expertise on E-mail marketing tools worth INR 15000 for free

Email Marketing Course
at
Digital Vidya
Course details

Skills you will learn

Email marketing Digital marketing Content marketing Social Bookmarking Marketing Competitor analysis SEO

Who should do this course?

For Sales & Marketing Professionals, Entrepreneurs & Business Owners, Digital Marketing Professionals and Other Professionals (IT, HR)

What are the course deliverables?

Periodic Table of SEO success factors
Tools: Google Search Console, Bing Webmaster, Google Analytics setup
Keyword Planner tool (Search volumes, Competition, Business priority)
Content marketing basics & its importance
Niche backlinking via influencers & articles
Keeping track of algorithm updates

More about this course

In this SEO course, there will be a project of 1 month & few take home assignments to give hands-on experience of Email Marketing
We have designed research-based internship in which you will do research on one topic every week. For every good research submission, you will do a blog post on Digital Vidya?s blog with your credentials

Email Marketing Course
at
Digital Vidya
Curriculum

History of Search & Introduction to SEO

Evolution & Growth of Search Engines

How Google Work?s ? Basics of SEO

Periodic Table of SEO success factors

On-Page Best Practices

Basics of HTML

URL, Meta Tags, Title, H1, Images

Crawling: XML & HTML Sitemaps, Robots.txt

Achor text, Internal linking

Tools: Google Search Console, Bing Webmaster, Google Analytics setup

Keyword Research & Competitive Analysis

Keyword Planner tool (Search volumes, Competition, Business priority)

Mapping keywords to website pages

Competition Analysis

SEO Friendly Design & Architecture

Thinking before designing a website (goals, strategies & measurement models)

Mobile responsive / adaptive design

Importance of HTTPs

Site schema (rich snippets) & architecture

Technical Website Optimization

URL Architecture

Page Speed Analysis (GTMetrix / YSlow / Google Page Speed)

Broken links

Canonicalization

301 redirects

Custom 404 Error pages

Link-Building

Content marketing basics & its importance

Directory submissions

Local listings

Niche backlinking via influencers & articles

Social bookmarking

Press Release optimization

Social,Local,Mobile (SoLoMo) SEO Strategies

Content marketing basics & its importance

Directory submissions

Local listings

Niche backlinking via influencers & articles

Social bookmarking

Press Release optimization

SEO Site Audit

On-page & Off-page audit strategy

Tools: Screaming Frog, Moz (Fresh Web Explorer, Open Site Explorer etc.), SEOprofiler, domain tools

Audit Report

Algorithm Updates

Search Algorithm overview

Panda

Penguin

Hummingbird

Keeping track of algorithm updates

SEO Tracking

Tracking ranks (Webcam)

Google Analytics Custom Reports

Creating your custom dashboard

The Future of SEO

Voice search

Augmented & Virtual Reality

Wearable devices & latest tech

Semantic web

SEO Career Paths

SEO

Backlink Builder ( Influencer Manager / Outreach)

Email Marketing Course
at
Digital Vidya
Faculty details

Kapil Nakra - Co-Founder at Digital Vidya

Kapil Nakra is a first generation Serial Entrepreneur from Delhi. Kapil has co-founded 3 companies in last 17 years. In his last engagement he took care of the Product and Delivery at Digital Vidya, the company he started in 2009. As a pioneer of Digital Marketing in India, Kapil has grown along with the Internet Industry as an user, a service provider and now as an educator. He started his entrepreneurial journey in 2000 when he started his 1st venture, Whizlabs Software. At Whizlabs, he pioneered the efforts in building online market for Whizlabs’ assessment solutions for enterprises, and helped Whizlabs acquire over 100 Enterprise Customers including blue chip accounts such as Cisco purely using Digital Marketing. Whizlabs won the ‘Most Innovative Indian IT Company’ award from NASSCOM in 2004.

Pradeep Chopra - Co-Founder at Digital Vidya

Among the pioneers of Digital Marketing & Online Education, Pradeep has been a serial entrepreneur for last 20+ years. He co-founded Whizlabs Software, a leader in IT Education and Digital Vidya, a leader in Digital Marketing education. A graduate of IIT Delhi, Pradeep is one of the most sought after international speakers on Digital Marketing, Online Education and Entrepreneurship. His speaking assignments include Search Engine Strategies (USA), Webit & GROW (Singapore), Digital Outreach 2016 (Dubai), World Social Media Summit (Kuala Lumpur), ad-tech (India), Social Media Workshops across Asia, Click Asia Summit, Global Youth Marketing Forum, TiEcon and NASSCOM India Leadership Forum. He writes on Entrepreneurship and Digital Marketing for Wall Street Journal, Economic Times, Inc & Entrepreneur Magazines.

Nithyanandan Ramakrishna - Email Marketing Expert

Nithyanandan also known as Nithy has been handling Digital Marketing for almost 8+ years and counting. His inclination towards this subject has been really enthralling. In fact his creative contributions are spread across various industry verticals around the globe. He live and enjoy living for three little and very powerful words: Work, Learn and Teach, which can be very well witnessed during his sessions. Furthermore, he is an experienced public speaker who is comfortable presenting on a wide range of topics. He even holds a strong track record of producing audio-visual content & presentations, copywriting, managing websites, lead sourcing and email marketing.

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Email Marketing Course
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Digital Vidya
Students Ratings & Reviews

4.3/5

14 Ratings

4-5
6
3-4
6
2-3
2

Anjani Kumar

Email Marketing Course

Offered by Digital Vidya

Learning Experience: I like reading online class

Faculty: Love reading

Course Support: Email marketing

Reviewed on 17 Mar 2023Read More

Rohan Bhandari

Email Marketing Course

Offered by Digital Vidya

Rohan Bhandari

Other: The sessions and training given by the trainer was good, its just that we need followup after the session to get the actual crux of it.

Reviewed on 27 Jun 2022Read More

Sai lakshmi Darla

Email Marketing Course

Offered by Digital Vidya

Sai lakshmi Darla

Other: Wonderful sessions. Mr. Rahul Chandra has always been a great support as a coordinator and a trainer as well. Great learning experience.

Reviewed on 27 Jun 2022Read More

Jayanta Chakraborty

Email Marketing Course

Offered by Digital Vidya

Jayanta Chakraborty

Other: The email marketing course had adequately covered the basics to start email campaigns. thanks to Mr Parik Seth for the wonderful sessions

Reviewed on 27 Jun 2022Read More

Akanksha Sharma

Email Marketing Course

Offered by Digital Vidya

Akanksha Sharma

Other: The session was good i have learned email marketing from scratch Mr Parik has explained it very well and solved our queries in a well manner.

Reviewed on 27 Jun 2022Read More

View All 5 Reviews