OU - Email Marketing eCRM: CRM and Marketing Automation
- Offered byFutureLearn
Email Marketing eCRM: CRM and Marketing Automation at FutureLearn Overview
Email Marketing eCRM: CRM and Marketing Automation
at FutureLearn
Duration | 2 weeks |
Total fee | ₹900 |
Mode of learning | Online |
Credential | Certificate |
Email Marketing eCRM: CRM and Marketing Automation at FutureLearn Highlights
Email Marketing eCRM: CRM and Marketing Automation
at FutureLearn
- Earn a certificate of completion from The Open University
Email Marketing eCRM: CRM and Marketing Automation at FutureLearn Course details
Email Marketing eCRM: CRM and Marketing Automation
at FutureLearn
Skills you will learn
What are the course deliverables?
- CRM and marketing automation in perspective
- The ESP, CRM and marketing automation overlap
- Opportunities for data collection
- Triggered email and workflows
- Going beyond email – content, chatbots and targeting
- Testing, measurement and iteration
More about this course
- On this two-week course, you will be guided through the technology options available to you, from selecting the right systems to making the best use of their functionality, helping you work smarter with email marketing
- The course will help you explore what these tools do, how they're used, and the overlap and differences between them
- You'll learn about the role of customer relationship management (CRM) and marketing automation and how you can use them to dramatically improve your user journeys and maximise your organisational goals
- You will also learn how to implement an effective approach to automation to improve reach, engagement, and conversion
- Topics include identifying opportunities to collect data, triggered email and workflows, chat-bots, personalisation, ad targeting, testing, measurement, and iteration
Email Marketing eCRM: CRM and Marketing Automation at FutureLearn Curriculum
Email Marketing eCRM: CRM and Marketing Automation
at FutureLearn
The role of CRM and automation in digital marketing
Welcome to the course!
CRM and marketing automation in perspective
The ESP, CRM and marketing automation overlap
Opportunities for data collection
Week 1 review
Getting the most from CRM and marketing automation
Welcome to the week!
Triggered email and workflows
Going beyond email – personalisation, chatbots and ad targeting
Testing, measurement and iteration
Week 2 review
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Student Forum
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