OU - Email Marketing eCRM: Measurement and Iteration
- Offered byFutureLearn
Email Marketing eCRM: Measurement and Iteration at FutureLearn Overview
Email Marketing eCRM: Measurement and Iteration
at FutureLearn
Duration | 2 weeks |
Total fee | ₹900 |
Mode of learning | Online |
Credential | Certificate |
Email Marketing eCRM: Measurement and Iteration at FutureLearn Highlights
Email Marketing eCRM: Measurement and Iteration
at FutureLearn
- Earn a certificate of completion from The Open University
Email Marketing eCRM: Measurement and Iteration at FutureLearn Course details
Email Marketing eCRM: Measurement and Iteration
at FutureLearn
Skills you will learn
What are the course deliverables?
- The email iteration opportunity
- Core measures: open rates, click through rates and conversion
- Email variables that impact results
- A/B and multivariate testing
- ESP reports
- Web analytics for email marketing
- Attribution modelling to calculate the true value of email activity
More about this course
- On this two-week course, you'll learn how to effectively analyse and measure your email marketing campaigns
- You'll learn how to measure your email marketing using an email service provider (ESP) and web analytics data
- You'll also discover how to interpret and analyse email and analytics reports, plan improvements, and deliver better ROI
- Topics include the email iteration opportunity, core measures including open rates, click-through rates, conversion, and email variables that can impact test results, as well as A/B and multivariate testing
- You'll learn how you can use email and web analytics for ongoing improvement, including how to measure the impact of email marketing through attribution modelling which will help you calculate the true value of your email activity
Email Marketing eCRM: Measurement and Iteration at FutureLearn Curriculum
Email Marketing eCRM: Measurement and Iteration
at FutureLearn
Planning an iterative approach to email marketing
Welcome to the course!
The email iteration opportunity
Measuring and optimising email landing pages and onsite conversion
A/B and multivariate testing
Week 1 review
Email marketing measurement and analytics analysis
Welcome to the week!
ESP reports
Web analytics for email marketing
Attribution modelling to calculate the true value of email activity
Week 2 review
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Student Forum
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