OU - Email Marketing eCRM: Planning and Tactics
- Offered byFutureLearn
Email Marketing eCRM: Planning and Tactics at FutureLearn Overview
Email Marketing eCRM: Planning and Tactics
at FutureLearn
Duration | 2 weeks |
Total fee | ₹900 |
Mode of learning | Online |
Credential | Certificate |
Email Marketing eCRM: Planning and Tactics at FutureLearn Highlights
Email Marketing eCRM: Planning and Tactics
at FutureLearn
- Earn a certificate of completion from The Open University
Email Marketing eCRM: Planning and Tactics at FutureLearn Course details
Email Marketing eCRM: Planning and Tactics
at FutureLearn
Skills you will learn
What are the course deliverables?
- Email marketing campaign planning
- Opt-in rules and data collection
- Segmentation and targeting
- Deliverability
- Designing emails that work
- The role of testing in email
- Measuring email effectiveness
More about this course
- On this two-week course, you'll learn how to plan and implement proven best-practice and tactics to help you get the most from your email marketing
- You'll gain the skills and knowledge to build effective email campaigns that drive your business objectives and create value for your audience
- Exploring key stages in the process, you'll learn how to take your campaigns from start to finish
- You'll also consider the onward journey and how your emails tie in with other marketing activities, such as your website, landing pages, or social media
- By the end of this course, you'll know how to plan effective email campaigns by following best practice approaches and how to deliver campaigns that drive engagement
Email Marketing eCRM: Planning and Tactics at FutureLearn Curriculum
Email Marketing eCRM: Planning and Tactics
at FutureLearn
Planning email campaigns for maximum impact
Welcome to the course!
Email marketing campaign planning
Opt-in rules and data collection
Segmentation and targeting
Deliverability
Week 1 review
Designing, sending and measuring email campaigns
Welcome to the week!
Designing emails that work
The role of testing in email
Measuring email effectiveness
Week 2 review
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