OU - Email Marketing eCRM: The User Journey
- Offered byFutureLearn
Email Marketing eCRM: The User Journey at FutureLearn Overview
Email Marketing eCRM: The User Journey
at FutureLearn
Duration | 2 weeks |
Total fee | ₹900 |
Mode of learning | Online |
Credential | Certificate |
Email Marketing eCRM: The User Journey at FutureLearn Highlights
Email Marketing eCRM: The User Journey
at FutureLearn
- Earn a certificate of completion from The Open University
Email Marketing eCRM: The User Journey at FutureLearn Course details
Email Marketing eCRM: The User Journey
at FutureLearn
Skills you will learn
What are the course deliverables?
- Understand the role of email in the user journey
- Spam and email volumes
- User journey mapping and email marketing
- Email service providers (ESPs)
- The role of customer relationship management (CRM) and automation systems
- Keeping iteration and measurement at the core of email marketing activity
More about this course
- On this two-week course, you'll learn how to use email marketing successfully across each stage of the user journey
- You'll also discover how a customer-centric email marketing plan can help you align your audience objectives and business goals
- Getting back to marketing fundamentals, you'll learn why it's important to set email marketing objectives to achieve your goals and how your campaigns can be more successful when you focus on understanding your target audience and their journey online
- You'll also discover the essential building blocks to carry out your campaign activity, including what to avoid and why it's important to measure and optimise your campaigns
- You'll be introduced to some of the tools, techniques, and metrics needed to create high-performing email marketing campaigns, including email service providers (ESP), customer relationship management (CRM) and marketing automation systems
- You'll also learn how to prevent your emails from finding themselves in spam or junk folders or getting immediately deleted
- By the end of this course, you'll know how to use email marketing throughout the user journey and understand how to take a user-centric approach to drive engagement and deliver your objectives
Email Marketing eCRM: The User Journey at FutureLearn Curriculum
Email Marketing eCRM: The User Journey
at FutureLearn
Email Marketing in Perspective
Welcome to the course!
Understand the role of email in the user journey
Spam and email volumes
User journey mapping and email marketing
Week 1 review
The building blocks of effective email marketing
Welcome to the week!
Email service providers
The role of customer relationship management and automation systems
Keeping iteration and measurement at the core of email marketing activity
Week 2 review
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