Emerging Markets - Jagdish Sheth
- Offered byCoursera
Emerging Markets - Jagdish Sheth at Coursera Overview
Duration | 5 hours |
Total fee | Free |
Mode of learning | Online |
Official Website | Explore Free Course  |
Credential | Certificate |
Emerging Markets - Jagdish Sheth at Coursera Highlights
- Flexible deadlines Reset deadlines in accordance to your schedule.
- Shareable Certificate Earn a Certificate upon completion
- 100% online Start instantly and learn at your own schedule.
- Coursera Labs Includes hands on learning projects. Learn more about Coursera Labs External Link
- Course 3 of 4 in the The 4 A's of Marketing with Jagdish Sheth Specialization
- Beginner Level No experience required
- Approx. 5 hours to complete
- English Subtitles: English
Emerging Markets - Jagdish Sheth at Coursera Course details
- The rise of emerging economies is bringing significant changes in the marketing practice. The traditional notion of extending products and services designed for advanced economies is no longer as successful in emerging markets. This is primarily because of affordability and accessibility. Moreover, most consumption in emerging markets is unbranded products and services, and unorganized competition. This course identifies five dimensions where emerging markets are different. The traditional approach of think global, act local (glocal) is replaced by a new perspective of think local, act global, especially in large emerging markets such as China and India.
Emerging Markets - Jagdish Sheth at Coursera Curriculum
Impact of Emerging Markets on Marketing (Part 1)
Course Intro
Impact of Emerging Markets on Marketing - 01
Impact of Emerging Markets on Marketing - 02
Impact of Emerging Markets on Marketing - 03
Impact of Emerging Markets on Marketing - 04
Impact of Emerging Markets on Marketing - 05
Impact of Emerging Markets on Marketing - 06
Impact of Emerging Markets on Marketing - 07
Impact of Emerging Markets on Marketing - 08
Impact of Emerging Markets on Marketing - 09
Impact of Emerging Markets on Marketing - 10
Impact of Emerging Markets on Marketing - 11
About This Course
About the Assignments
Discussion Forum Guidelines
About Peer Reviews
Module 1 Summative Quiz
Impact of Emerging Markets on Marketing (Part 2)
Impact of Emerging Markets on Marketing - 12
Impact of Emerging Markets on Marketing - 13
Impact of Emerging Markets on Marketing - 14
Impact of Emerging Markets on Marketing - 15
Impact of Emerging Markets on Marketing - 16
Impact of Emerging Markets on Marketing - 17
Impact of Emerging Markets on Marketing - 18
Impact of Emerging Markets on Marketing - 19
Impact of Emerging Markets on Marketing - 20
Impact of Emerging Markets on Marketing - 21
Impact of Emerging Markets on Marketing - 22
Module 2 Summative Quiz
Think Global, Act Local (Part 1)
Think Global, Act Local - 01
Think Global, Act Local - 02
Think Global, Act Local - 03
Think Global, Act Local - 04
Think Global, Act Local - 05
Think Global, Act Local - 06
Think Global, Act Local (Part 2)
Think Global, Act Local - 07
Think Global, Act Local - 08
Think Global, Act Local - 09
Think Global, Act Local - 10
Think Global, Act Local - 11
Think Global, Act Local - 12
Think Global, Act Local - 13
About Peer Reviews
Modules 3 & 4 Summative Quiz
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Student Forum
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