Engaging in Enterprise Growth and Innovation 

Develop a Customer Research Plan

Understanding User Pain Points

Define the Full Use Case with Perceived and Latent Needs

Personas for User Needs

Creating a Customer Value Proposition

Course Overview

Syllabus

Meet Your Faculty: Dr. Marc Meyer

Meet your Faculty: Dr. John D. Halamka

Academic Integrity

Module Introduction

User Needs Template 1: Target User, Use Case, and Buyer Focus

User Needs Template 2

User Needs Template 3

User Needs Template 4

Practice Exercise: User Needs Template 4

Develop Clear Personas

Practice: User Needs Template 5: Personas

User Needs Template 6: The Customer Value Proposition

Healthcare Innovation Project Milestone 2 Preview

User-Centered Design - Empathy

Practice Exercise: User Needs Template 2

Practice Exercise: User Needs Template 3

Module 1 Quiz

Module 1 Honors

Module Introduction

Step 1: Develop a Design Vision

Step 2: Assess Impact on the User and Use Cases

Layered, Modular Architecture Design

Industrial Example of Modular Design

Don’t Forget the Packaging

Composite Design for Rapid Implementation

Create Prototypes

Six Steps of the Design Process

Design Template 1: Concept Sketch

What Makes Compelling Designs?

Assessing Impact of an Innovation Design

Design Template 2: Assess the Impact of the Design

Practice Exercise: Design Template 2

Step 3: Develop a Layered Architecture

Layered Architecture in Healthcare Example

Step 4: Define “Packaging” for your Innovation

Step 5: Composite Design for Rapid Implementation

Drug Eluting Stent Composite Design Example

Step 6: Create Prototypes

Design Template 7: Define the Prototype - MVP

Practice Exercise: Design Template 7

Question to Consider

Check Your Knowledge

Drug Eluting Stent Composite Design Practice

Module 2 Quiz

Module 2 Honors

Module Overview

Software Applications

Software Applications Healthcare Example

Software Framework

Designing External Services

Designing External Services Healthcare Example

Platforming Definitions

Modularity, Scalability, and Good, Better, Best

Video: IoT Systems Innovations

IoT Systems Innovations: Industrial Example

Consumer Cases IoT Dental Example

Software, Services, and Process Design

Healthcare Innovation Project Review - Combine 5 and 6

Design Template 4: Software Architecture and Strat

Designing External-facing Services

Design Template 5 and 6

Practice Exercise: Design Template 6

Platforming for Products, Systems, and Services

IoT System

Innovation Process Steps

Check Your Knowledge

Module 3 Quiz

Module 3 Honors

Innovation and the Business Case Introduction

OPEX

CAPEX

CAGR

Digital Business Process Transformation

Business Case Templates

The Mayo Business Case

Making the Business Case

Financial Drivers for a Business

Framework for Creating Value and Assessing Performance

Types of Innovation Projects

Business Case Template 1

Business Case Template 2

Practice Exercises - Business Case Templates

Creating a Stakeholder Map

Congratulations

The Income Statement

The Balance Sheet

Check Your Knowledge

Check Your Knowledge

Module 4 Quiz

Module 4 Honors