Enterprise Selling
- Offered byedX
Enterprise Selling at edX Overview
Duration | 12 hours |
Mode of learning | Online |
Schedule type | Self paced |
Difficulty level | Intermediate |
Credential | Certificate |
Enterprise Selling at edX Highlights
- Start instantly and learn at your own schedule.
- Add a Verified Certificate for ?10,533
- Career Building Sessions
- Self paced Course
Enterprise Selling at edX Course details
- opportunity to learn sales concepts like the sales cycle, buying process, and managing enterprise customers
- variety of lectures
- Experience Case Studies
- Video role play analysis.
- Selling is one of the most crucial and oldest professions and it is an extremely marketable skill for most consulting, management and executive positions. In fact, for many careers in business, the starting point is sales. In this course you will get the chance to learn how to "sell" to senior executives in enterprises .
Enterprise Selling at edX Curriculum
Understanding of the role of marketing and how business unit decisions impact the marketing function
Compare and contrast enterprise buyer behavior versus consumer buyer behavior
Understand how enterprise buyer behavior and marketing plan decisions dictate the selling effort
Understand the sales funnel concept and how opportunity management drives revenue
Explain the processes of demand generation and customer acquisition,
Conduct prospecting exercises using industry-proven methodologies and cadences
Understand the enterprise sales conversation framework
Explain the keys to success in the first few minutes of a sales conversation
Understand the various questioning & discovery methodologies
Explain the keys to successfully presenting value proposition
Explain the processes and methods for handling objections and gaining commitment
Analyze and conduct enterprise sales conversations
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