UPenn - Entrepreneurship 1: Developing the Opportunity 

0.1 Introduction to the Professors and Wharton

0.2 What Is Entrepreneurship?

0.3 Can You Teach Entrepreneurship?

1.1 Course Introduction

1.2 Profile of the Entrepreneur

1.3 Entrepreneurship in Established Firms

1.4 Venture Creation's Role in Society

1.5 Types of Enterprises

1.6 Technology Entrepreneurship

1.7 Impact Entrepreneurship

(Optional) The Role of Venture Creation in Society: Interview: Andy Rachleff, Founder, Wealthfront, Co-founder, Benchmark Capital

(Optional) Entrepreneurship in Established Companies: Interview with Scott Mills, EVP, Chief Administrator Officer, Viacom

PDFs of Lecture Slides

Audio Interviews with the Founders of Terrafugia and Wanderu

Module 1: Introduction to Entrepreneurship Quiz

Module 2: Opportunity Analysis

2.1 Opportunities and Uncertainty

2.2 Push and Pull and the Sources of Innovation

2.3 Customers as Sources of Opportunities

2.4 Importance of the Idea (VIDE Model)

2.5 Assessing Opportunities

2.6 The Tournament Approach

(Optional) From Idea to Opportunity: Interview with Amy Errett

PDFs of Lecture Slides

Audio Interviews with Founders of TemperPack and Of Mercer

Module 2: Opportunity Analysis Quiz

Module 3: Markets, Need-Finding and Planning

3.1 Defining the Focal Market

3.2 Understanding User Needs

3.3 Competitive Analysis

3.4 Generating Ideas with Individuals and Groups

3.5 Planning: Assumptions

3.6 Planning: Discovery Driven Planning

3.7 Planning: Discovery Driven Planning Worksheet

(Optional) Talent Management and Development: Interview with Jackie Reses

PDFs of Lecture Slides and Better Desk Spreadsheet

Audio Interview with Founders of Minibar and Relay Rides

Module 3: Markets, Need Finding and Plannning Quiz

Module 4: Pitching, Testing, and Prototyping

4.1 The Elevator Pitch

4.2 Testing your Idea: Customer Interviews

4.3 Testing your Idea: Surveys

4.4 Creating a Prototype: Physical Goods

4.5 Creating a Prototype: Software

4.6 Creating a Prototype: Services

4.7 Summary and What's Ahead

(Optional) Launching a Start-up: Interview with Co-founders of Prayas Analytics

PDF's of Lecture Slides

Audio Interview with Founders of Caviar

Module 4: Pitching, Testing and Prototype Quiz