UPenn - Entrepreneurship 3: Growth Strategies
- Offered byCoursera
Entrepreneurship 3: Growth Strategies at Coursera Overview
Duration | 8 hours |
Start from | Start Now |
Total fee | Free |
Mode of learning | Online |
Difficulty level | Beginner |
Official Website | Explore Free Course  |
Credential | Certificate |
Entrepreneurship 3: Growth Strategies at Coursera Highlights
- Shareable Certificate Earn a Certificate upon completion
- 100% online Start instantly and learn at your own schedule.
- Course 3 of 5 in the Entrepreneurship Specialization
- Flexible deadlines Reset deadlines in accordance to your schedule.
- Beginner Level
- Approx. 8 hours to complete
- English Subtitles: Arabic, French, Portuguese (European), Russian, English, Spanish
Entrepreneurship 3: Growth Strategies at Coursera Course details
- Start-ups are designed to grow quickly, but successful start-ups grow smart. This course is designed to provide you with an understanding of the essential elements of successful scaling, including an overview of demand generation, customer acquisition, adoption, diffusion and forecasting demand. You?ll also learn how to market effectively using best practices of digital marketing, social media, PR, SEO, and pricing. Finally, you?ll cover the nuts and bolts of building a sales process, partnerships and supply relationships, and examine the crucial components of attracting, developing and retaining talent. By the end of this course, you?ll have an outline of an expansion strategy for your idea or enterprise, and also be ready for Entrepreneurship 4: Financing and Profitability
Entrepreneurship 3: Growth Strategies at Coursera Curriculum
Module 1: Acquiring Customers and Forecasting Demand
Introduction
Overview of Demand Generation, Customer Acquisition
Two-Sided Markets
Diffusion and Adoption
Forecasting Demand
Acquiring Customers and Forecasting Demand Slides
Acquiring Customers and Forecasting Demand Quiz
Module 2: Marketing and PR
Digital Marketing
Social Media
SEO
Digital Advertising
PR
Digital Marketing, Social Media, SEO, Digital Ads and PR Slides
Marketing and PR Quiz
Module 3: Cost Structures, Pricing, and Tracking
Target Costing and Channel Economics
How to Price the Product or Service
Performance Measurement, KPIs, Dashboard, Reporting
Sales Partnerships
Make-Buy Decision in Operations
Cost Structures, Pricing, and Tracking Slides
Cost Structures, Pricing, and Tracking Quiz
Module 4: Creating and Scaling Company Culture
Attracting, Developing, and Retaining Talent
Building the Right Culture for Growth
Scaling the Organization
Venture Scope and Expansion Strategy
Course Wrap-Up
Creating and Scaling Company Culture Slides
Creating and Scaling Company Culture Quiz
Entrepreneurship 3: Growth Strategies at Coursera Admission Process
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