University of Maryland - Entrepreneurship Capstone
- Offered byCoursera
Entrepreneurship Capstone at Coursera Overview
Duration | 9 hours |
Start from | Start Now |
Total fee | Free |
Mode of learning | Online |
Difficulty level | Beginner |
Official Website | Explore Free Course  |
Credential | Certificate |
Entrepreneurship Capstone at Coursera Highlights
- Shareable Certificate Earn a Certificate upon completion
- 100% online Start instantly and learn at your own schedule.
- Course 4 of 4 in the Entrepreneurship: Launching an Innovative Business Specialization
- Flexible deadlines Reset deadlines in accordance to your schedule.
- Beginner Level
- Approx. 9 hours to complete
- English Subtitles: Arabic, French, Portuguese (European), Italian, Vietnamese, German, Russian, English, Spanish
Entrepreneurship Capstone at Coursera Course details
- Integrate the tools and concepts from the specialization courses to develop a comprehensive business plan. Choose to enhance new venture concepts previously explored in specialization courses, or develop a new concept for this capstone project. Develop a comprehensive, customer-validated business model and create an investor pitch for the concept.
- With this course, students experience a sampling of the ideas and techniques explored in the University of Maryland's master's degree in technology entrepreneurship, an innovative 100% online program. Learn more at http://mte.umd.edu.
Entrepreneurship Capstone at Coursera Curriculum
Defining the Opportunity
Welcome to the Entrepreneurship Capstone
Guest Lecture with U.S. Secretary of Commerce Penny Pritzker - What Advice Do You Have For Aspiring Entrepreneurs?
Does your solution create value for your stakeholders?
What is value innovation?
Is the problem real?
Is your advantage superior and sustainable?
Can you build the right team at the right time?
Will your business model work?
Crafting the business model canvas: Part 1
Crafting the business model canvas: Part 2
Introduction to the course
Meet Dr. James V. Green
Connect with your classmates
Earn a Degree Online in Entrepreneurship and Innovation
"Value Innovation: The Strategic Logic of High Growth" by W. Chan Kim and Renee Mauborgne. Harvard Business Review.
"Every Company Is Up For Disruption, So Keep Your Products Simple" by Victor Belfor. TechCrunch.
"How to Convince People to Join Your Startup" by Alison Johnston. Mashable.
Lecture Slides
Initial Business Model Canvas
Discovering the Customer
Customer segments, value propositions, and product features
Customer types
Customer segments and business models
Customer archetypes
Minimum viable product
How to interview customers
Talking to Humans" by Giff Constable. Available as a free PDF.
"Customer Development Interviews How-to: Finding People" by Cindy Alvarez
"95 Ways to Find Your First Customers for Customer Development" by Jason Evanish
"How do I set up customer interviews?" by Jeff Lash
Lecture Slides
Customer Interviews and Analysis: Part 1 of 2
Understanding Customers
Sizing the Opportunity (2:50)
Finding Patterns (1:50)
Looking for Insights (0:58)
Customer Interviews and Analysis: Part 2 of 2
Creating the Marketing and Sales Strategy
Developing the marketing mix: Part 1
Developing the marketing mix: Part 2
Pricing
Sales forecasting
Managing the sales pipeline
Marketing mix
Product strategies
Pricing strategies
Place strategies
Promotion strategies
Lecture Slides
Marketing and Sales Strategy
Refining the Solution
Guest Lecture with U.S. Secretary of Commerce Penny Pritzker - What Decisions Did You Make to Get Your Business Off the Ground?
Product fit
Building the right revenue model
Scaling sales
Building the company
Lecture Slides
Final Business Model Canvas
Crafting the Business Plan
Defining the business plan
Authoring the business plan
Lecture Slides
Learn More
Business Plan
Entrepreneurship Capstone at Coursera Admission Process
Important Dates
Other courses offered by Coursera
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