HEC Paris - Entrepreneurship Strategy: From Ideation to Exit
- Offered byCoursera
Entrepreneurship Strategy: From Ideation to Exit at Coursera Overview
Duration | 19 hours |
Start from | Start Now |
Total fee | Free |
Mode of learning | Online |
Difficulty level | Beginner |
Official Website | Explore Free Course  |
Credential | Certificate |
Entrepreneurship Strategy: From Ideation to Exit at Coursera Highlights
- Shareable Certificate Earn a Certificate upon completion
- 100% online Start instantly and learn at your own schedule.
- Flexible deadlines Reset deadlines in accordance to your schedule.
- Beginner Level
- Approx. 19 hours to complete
- English Subtitles: Arabic, French, Portuguese (European), Italian, Vietnamese, German, Russian, English, Spanish
Entrepreneurship Strategy: From Ideation to Exit at Coursera Course details
- This course covers in the chronological order each defining step of an entrepreneurial project. It begins with very personal considerations related to getting to better know yourself better so as to decide if you are ready for the multiple challenges of entrepreneurship. It then deals with creativity in order to provide the right set of tools to find an idea with the right potential to disrupt an existing business. We then discuss how to gather a founding team, how to raise money to initiate the project, and how to deal with day to day cash management. Later in the course, we discuss the art of selling, focusing on business to business sales, and how to measure the product launch phase using cohort analysis. Later on, we discuss the challenges of HR in an entrepreneurial environment, and of recruiting at a point where nobody knows your company. We then describe very practical techniques to initiate the international development of a small company. Last, we cover the exit strategy topic.
Entrepreneurship Strategy: From Ideation to Exit at Coursera Curriculum
Knowing who you are
Introduction to Entrepreneurship Strategy: from Ideation to Exit
Introduction to the guests entrepreneurs
Identifying the intimate pillars of your entrepreneurial journey: your personal values Part 1
Interview: Personal values
Identifying the intimate pillars of your entrepreneurial journey: your personal values Part 2
The lines of code that define your inner functioning: your ?intrinsic programs?
Choosing entrepreneurship compared to your other options: The Cash Flow Quadrant
Interview: Stories of choosing entrepreneurship over job
The life choice of entrepreneurship: identifying the trade-offs
Interview: The life choice of the entrepreneurs
Understanding your belief system
Strengthening your beliefs using ?the little lies of success"
Interview: Stories of belief system, as road to entrepreneurship
Course Syllabus
Objectives of Lesson 1
Additional Resources: Mastering your emotions
Objectives of the lesson 2
Additional Resources: Robert T. Kiyosaki?s Cashflow Quadrant:
Objectives of the lesson 3:
Peer Reviews Overview: Qualities of strong feedback
Practice Quiz Lesson 1
Practice quiz Lesson 2
Graded Quiz Module 1
Securing the first key steps of your entrepreneurial project
The key questions to ask when looking for an idea for your project
Interview: Stories of finding an idea of a project
Design thinking methodology to refine your product or service
Interview of Julien Ulrich, Co-founder of ITEKUBE
The ?S Curve? and the Singularity Concept part 1
The "S Curve? and the Singularity Concept part 2
Gathering a founding team part 1
Gathering a founding team part 2
Gathering a founding team part 3
Interview of Charles Simpson: Founder of Senior Media
Bootstrapping VS Raising Money
Interview: Stories of Bootstrapping VS Raising Money
Objectives of the lesson 1
Tips for happiness from Tal Ben Sahar from Harvard University:
Learning objectives of lesson 2
Article: The Naïveté of "Exponential" Growth from Stanford Computer Science:
Lesson objectives
Pros and cons of raising money vs. bootstrapping
Practice Quiz Lesson 1
Practice Quiz Lesson 2
Practice Quiz Lesson 3
Graded Quiz Module 2
Igniting your project
Understanding what is at stake with investors
Avoiding the traps when negotiating with investors
Interview: Stories of raising money
Day to day cash management
Interview: Stories of day to day cash management
Structuring your Sales Strategy: Part 1
Structuring your Sales Strategy part 2
Interview: Structuring the sales strategy
Getting your First Meeting with your Prospect: Part 1
Getting your First Meeting with your Prospect: Part 2
Interview: Stories of first sales meetings
The Sales Meeting and the Art of Creating Rapport: Part 1
The Sales Meeting and the Art of Creating Rapport: Part 2
Interview: Stories of defining moments during sales meetings
Objectives of the lesson 1
Lesson Objectives
Lesson Objectives
Practice Quiz Lesson 1
Practice Quiz Lesson 2
Practice Quiz Lesson 3
Graded Quiz Module 3
The path to maturity
Monitoring your product launch
Story of JobFact and the Lessons from a Failure
Interview: Julien Recoing, Co-founder of JobFact
Recruiting your first employees
Interview: Stories of recruiting first employees
Managing your team
Interview: Stories of managing teams
Initiating International expansion
Interview: Augustin Paluel-Marmont - Co-founder Michel & Augustin
Triggering the Exit strategy
Interview: Stories of Exit strategies
An advice from the successful entrepreneurs
Lesson Objectives
Lesson Objectives
Forbes magazine: 7 keys to hiring your Startup's first employee
Lesson Objectives
How a French ?kooky cookie? brand cracked the US market?
Course Evaluation: Entrepreneurship Strategy
Practice Quiz Lesson 1
Practice Quiz Lesson 2
Practice Quiz Lesson 3
Graded Quiz Module 4
Verification of Course Evaluation Completion
Entrepreneurship Strategy: From Ideation to Exit at Coursera Admission Process
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