University of Maryland - Establishing Product-Market Fit
- Offered byCoursera
Establishing Product-Market Fit at Coursera Overview
Duration | 8 hours |
Total fee | Free |
Mode of learning | Online |
Difficulty level | Beginner |
Official Website | Explore Free Course  |
Credential | Certificate |
Establishing Product-Market Fit at Coursera Highlights
- Reset deadlines in accordance to your schedule.
- Shareable Certificate Earn a Certificate upon completion
- 100% online Start instantly and learn at your own schedule.
- Course 3 of 5 in the Product Ideation, Design, and Management Specialization.
Establishing Product-Market Fit at Coursera Course details
- .Through our course we will explore an actionable model that defines product-market fit using five key components.
- From bottom to top, we will examine the layers of product-market fit beginning with your target customer and transitioning through your customers underserved needs, your value proposition, your feature set, and ultimately your user experience (UX)
- Using the principles of Lean Product Process, our course is structured in seven steps: determining your target customer, identifying underserved customer needs, defining your value proposition, specifying your minimum viable product (MVP) feature set, creating your MVP prototype, testing your MVP with customers, and iterating to improve product-market fit.
Establishing Product-Market Fit at Coursera Curriculum
Introduction to Establishing Product-Market Fit
Introducing Our Course
Welcome to Establishing Product-Market Fit
Meet Dr. James V. Green
Connect with Your Classmates
Explore the Specialization in Product Ideation, Design, and Management
What is Product-Market Fit?
The Product-Market Fit Pyramid
The Market
The Product
Understanding the Value Proposition
The Product-Market Fit
What is Product-Market Fit?
Identifying Underserved Customer Needs
What is a Customer Need?
Understanding Customers
Customer Bene?t Ladders
Importance versus Satisfaction
Gap Analysis
Jobs to be Done
House of Quality & QFD
Using the Frameworks
Introduction
Quiz: Identifying Underserved Customer Needs
Determining Your Target Customer
Determining Your Target Customer
Searching for Customers
Segmenting Your Market
Buyers versus Users
Technology Adoption Life Cycle
Creating Your Personas
Introduction
Tools to Search for Customers
Tools for Creating User Personas
Quiz: Determining Your Target Customer
De?ning Your Value Proposition
Saying ?No?
Value Propositions Example
Building Your Value Proposition
Future Value Propositions
Introduction
Quiz: De?ning Your Value Proposition
Specifying Your Feature Set
Specifying Your Feature Set
Writing User Stories
Prioritizing Features
Understanding Return on Investment
Deciding on Your MVP
Introduction
Tools for Specifying Your Feature Set
Specifying Your Feature Set
Creating Your Prototype
What?s an MVP?
Marketing versus Product Tests
Quantitative Tests versus Qualitative Tests
Fidelity for Prototypes
Wizard of Oz
Introduction
Creating Your Prototype
Testing Your MVP with Customers
Testing Your MVP with Customers
How Many Customers is Enough?
In-Person versus Virtual User Testing
How to Find Users to Test
Structuring the User Test
Asking the Right Questions
Introduction
Tools for User Testing
Testing Your MVP with Customers
Introduction
Persevere, Pivot, or Quit?
Summary
Congratulations!
Explore the Specialization in Product Ideation, Design, and Management
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