The University of Sydney - Ethical Social Media

Offered byCoursera

Ethical Social Media
at
Coursera
Overview

Duration	11 hours
Start from	Start Now
Total fee	Free
Mode of learning	Online
Official Website	Explore Free Course
Credential	Certificate

Ethical Social Media
at
Coursera
Highlights

50% started a new career after completing these courses.
Earn a shareable certificate upon completion.
Flexible deadlines according to your schedule.

Ethical Social Media
at
Coursera
Course details

More about this course

Social media connects us across space and time, allowing us to find like-minded communities and participate creatively in public life as never before. We may often use social media without thinking much about the possible consequences. But there is a shadow side associated with social media use, which takes the form of hate speech, increased surveillance, lack of anonymity and questionable use of our data. What do we need to know to use social media spaces effectively, in a way that is safe and productive for all?
This course will guide you into a deeper exploration of online identity, social media communities and their users. You will examine the ways that social media is being used by public institutions such as government to build participation and conversation with audiences. You will encounter the most common ethical debates in social media.
You will also have the opportunity to build your practical skills by developing your professional social media profile, defining your audience, building your social media influence and understanding how to interpret data analytics to "listen" and communicate well.

Ethical Social Media
at
Coursera
Curriculum

Social Media Concepts

Introduction to ethical social media

Navigating the MOOC

Introduction to module 1

What is ethical social media use? Interview with Dr. Fiona Martin, academic, University of Sydney

What are social media?

What is my online identity?

The selfie phenomenon and new digital economies. Interview with Associate Professor Kath Albury, University of New South Wales

Who uses social media?

Connect me to the bigger picture

Module 1 summary

Module 1 readings

Tweet your core affiliation

Social media concepts

Collaborative Practices of Social Media Users

Introduction to module 2

What is the difference between a network and a community?

What is user-created content?

What motivates users to contribute to cultural production? Interview with Professor Axel Bruns, Queensland University of Technology

How to engage users through participatory projects. Interview with Jennifer Lam, Director/Digital Media Strategist, Bamboo Garden

Social media's hidden power agents

Community management. Interview with Venessa Paech

Module 2 summary

Module 2 readings

Optional activity: managing your social media

Who are the users of social media?

Participatory Culture and Media Organisations

Introduction to module 3

The impact of social media on cultural production

How are cultural institutions incorporating social media? Interview with Claire Joachim, Social Media Specialist, Sydney Opera House

How are global institutions using social media?

Participatory culture and media organisations. Interview with Rod McGuinness, Social Media Coordinator, Radio Division, Australian Broadcasting Commission (ABC)

What are precarious labour models?

Politics and social media. Interview with Dr Mitchell Hobbs, University of Sydney

Social media, politics and trolling. Interview with David Shoebridge, Australian politician, Member of the New South Wales Legislative Council

Module 3 summary

Module 3 readings

Optional activity: Explore a cultural institution's social media

Participatory Culture and Media Organisations

Social Media Data Analytics

Introduction to module 4

What are data analytics?

How do we generate meaning from social media data analytics?

How do we incorporate data analytics into user engagement strategies? Interview with Joe Cothrel, Chief Community Officer, Lithium Technologies Chicago, Illinois

Iterative social media design

Module 4 summary

Module 4 readings

Optional activity: Interpreting social media data

Social Media Data Analytics

Ethics in Social Media

Introduction to module 5

University ethics. Interview with Dr. Margaret Faedo, Research Integrity and Ethics, University of Sydney.

Social media & disability. Interview with Professor Gerard Goggin, University of Sydney

The ethics of social media births and deaths. Interview with Dr. Tama Leaver, Curtin University

Module 5 summary

MOOC Summary