Explore Marketing and Advertising
4.0 /5- Offered byMyCaptain
Explore Marketing and Advertising at MyCaptain Overview
Duration | 3 months |
Total fee | ₹5,999 |
Mode of learning | Online |
Difficulty level | Beginner |
Credential | Certificate |
Explore Marketing and Advertising at MyCaptain Highlights
- Earn a certificate of completion
- Access to exclusive sessions
- Sneak-peek into the industry
- Topic-specific discussions
- Practical tips and solutions
Explore Marketing and Advertising at MyCaptain Course details
- Understand the actions and motives that affect buying behaviour
- Learn about a brand’s attributes, and what makes a brand stand out
- Understand target customer personas and the importance of market research
- Learn how to plan your ad campaign and set a marketing budget
Explore Marketing and Advertising at MyCaptain Curriculum
What is Advertising?
What is Marketing?
Marketing and Advertising
Where does it start?
Evolution of Advertising
Introduction to Advertising
Understanding Advertising
Why do brands need to advertise?
What is a Marketing Funnel?
Who does the Advertising?
Where does Advertising happen?
Understanding Consumers
World's Top Brands
Advertising Genuises
Advertising Case Studies
Marketing Funnel and Consumer Journey
Create a consumer journey
Understanding Brands
Planning & strategy
The Concept of Campaigns
Basics of a Marketing Campaign
Setting Campaign KPIs
How to Plan a Campaign
Define the KPIs for your Campaign
Plan a Campaign
Media
Channel Planning and Budgeting
Paid & Earned Media
Owned & Shared Media
Media Planning and Budgeting
How will you make a Media Plan?
Creativity in advertising
The Art of Copy Writing
Graphic Design Trends
Copywriting 101
Copywriting with Leo Burnett
Animation for Storytelling
Creatives in Campaigns
Make a Creative for your Copy on Canva
Measuring success
Top Analytics Tools
Basics of Reporting
Social Listening and Reporting
Analyze and Create a Report
A peak into the real world
Masterclass with Poornima Sharma
Advertising 101
Masterclass with Shibumi Desai
Who do you want to become?
Further Studies
What's next for you?
Other courses offered by MyCaptain
Student Forum
Anything you would want to ask experts?