Facebook, Instagram, and Snapchat Marketing

Offered byCoursera

Facebook, Instagram, and Snapchat Marketing
at
Coursera
Overview

Duration	12 hours
Start from	Start Now
Total fee	Free
Mode of learning	Online
Difficulty level	Beginner
Official Website	Explore Free Course
Credential	Certificate

Facebook, Instagram, and Snapchat Marketing
at
Coursera
Highlights

Shareable Certificate Earn a Certificate upon completion
100% online Start instantly and learn at your own schedule.
Course 3 of 4 in the Social Media Marketing in Practice Specialization
Flexible deadlines Reset deadlines in accordance to your schedule.
Beginner Level Recommended for anyone seeking to learn more or upskill in the disciplines of social media marketing, social commerce, and social media strategy.
Approx. 12 hours to complete
English Subtitles: English

Facebook, Instagram, and Snapchat Marketing
at
Coursera
Course details

Skills you will learn

Digital marketing Advertising Marketing Facebook marketing Brand Awareness Social media marketing

More about this course

Digital Marketing Institute is the global standard in Digital Marketing Certification. Our mission is to give our students the confidence and knowledge they need to advance in their careers through this specialization.
Facebook is the oldest of the social networks, and the biggest, with approximately 2.7 billion monthly active users in 2021. Instagram has become a key platform for businesses striving to engage women aged 18 ? 24 when shopping online. If teenagers and young adults are an important target audience, should businesses also include Snapchat in their social marketing mix? If you want to better understand the ever-changing social media landscape and the challenges marketers face to make their brand stand out from the crowd, this course will help you do so.
You will learn how to get started with marketing on Facebook, Instagram, and Snapchat. After completing this course, you will be able to: -
? Set up and optimize a Facebook Page to promote a business
? Use Facebook Ads Manager to build effective advertising campaigns
? Differentiate between the advantages of including Instagram and Snapchat in advertising campaigns
? Use best practices to help build a business?s brand with Facebook, Instagram, and Snapchat
This course also introduces how to measure the performance of Facebook, Instagram, and Snapchat advertising campaigns using analytics. It covers the key metrics to track and how to derive insights using native platform tools. This is the third course in the Digital Marketing Institute?s Social Media Marketing specialization.
In addition to the course, we would like to give you the opportunity to gain access to additional articles, toolkits, and webinars that can aid you in your studies. Become a free member through the link https://bit.ly/2Q5COEu to unlock these additional resources.
On completion of all courses in your Specialization, you will also be awarded a Digital Marketing Institute Certified Digital Marketing Associate certification, along with three months of free Power Membership, allowing you to boost your career and unlock your next opportunity. 92% of DMI members have said their courses have had a positive impact on their careers, while 88% are now working at senior or manager level.