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Facebook Marketing: Organic Reach and Paid Advertising 

  • Offered byFutureLearn

Facebook Marketing: Organic Reach and Paid Advertising
 at 
FutureLearn 
Overview

Duration

2 weeks

Total fee

₹2,205

Mode of learning

Online

Credential

Certificate

Facebook Marketing: Organic Reach and Paid Advertising
 at 
FutureLearn 
Highlights

  • Duration 2 weeks
  • Weekly study 4 hours
  • 100% online Learn at your own pace
Details Icon

Facebook Marketing: Organic Reach and Paid Advertising
 at 
FutureLearn 
Course details

Skills you will learn
MarketingFacebook marketingAdvertisingSocial media marketing
More about this course
  • Explore the differences between organic (free) and paid advertising, and the best practices for using them in your marketing strategies
  • First examine the different features available on Facebook to identify where, and how, your content can be displayed
  • Learn about the placements of Facebook ads as well as the three key advertising platforms so that you gain a comprehensive understanding of the Facebook ads network
  • Exploring the benefits of advertising on this popular platform
  • Learn how the Facebook algorithm works
  • Learn the five buyer stages to understand your customers' journey

Facebook Marketing: Organic Reach and Paid Advertising
 at 
FutureLearn 
Curriculum

Facebook Essentials

Introducing Us, Learning to Learn, Introducing You

Facebook Essentials

Facebook Core Features

Facebook Tactics

Facebook Essentials Quiz

Facebook Marketing Strategy

Facebook Platforms

Facebook Advertising Tactics

Paid Advertising Strategy

Developing a Paid Advertising Strategy

Facebook Marketing Strategy Quiz

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Facebook Marketing: Organic Reach and Paid Advertising
 at 
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