Facebook Social Media Marketing Professional Certificate
5.0 /5- Offered byCoursera
Facebook Social Media Marketing Professional Certificate at Coursera Overview
Duration | 7 months |
Total fee | Free |
Mode of learning | Online |
Schedule type | Self paced |
Difficulty level | Beginner |
Official Website | Explore Free Course  |
Credential | Certificate |
Facebook Social Media Marketing Professional Certificate at Coursera Highlights
- Create and analyze an effective advertising campaign for your target audience
- Create a creative brief that includes the assets for your paid ad
- Create, edit, and troubleshoot ads in Facebook Ads Manager
- Establish and manage a social media presence
Facebook Social Media Marketing Professional Certificate at Coursera Course details
- Social Media Marketing
- Marketing
- Digital Marketing
- Social Media Marketing Strategy
- Content Development
- content management
- Content Marketing
- Marketing Content Development
- Brand Management
- Campaign Management
- Ad Management
- Ads Manager
- This six-course program, developed by digital marketing experts at Aptly together with Facebook marketers, includes industry-relevant curriculum designed to prepare you for an entry-level role in social media marketing. After an introduction to digital marketing and the main social media platforms, you?ll learn to establish an online presence, create posts, build a following, and manage your social media accounts. You?ll develop skills in creating and managing advertising campaigns in social media and learn to evaluate the results of your marketing efforts. Most importantly, throughout the program you?ll get to practice your new skills through hands-on projects, the results of which you can showcase through a portfolio of your work.
Facebook Social Media Marketing Professional Certificate at Coursera Curriculum
Introduction to Social Media Marketing
This course lays the foundation of social media marketing. You?ll learn what social media marketing entails, including the history and the different social media channels that exist. You?ll learn how to select a social media channel that fits your needs, set goals and success metrics, and determine who your target audience is.
Social Media Management
You?ll learn how to create effective social media posts and how to create a strong brand to help you build a social media presence. You?ll also learn how to establish an ongoing process to manage your content. This includes setting up a content calendar, managing and moderating your posts, analyzing data for insights and iteration, and how to increase post effectiveness.
Fundamentals of Social Media Advertising
Learn how to start advertising on platforms like Facebook and Instagram by developing effective ads. Learn how to work with design teams by capturing the essence of your ad campaign in a creative brief, and understand how privacy policies may affect your ads.
Advertising with Facebook
Learn to create and manage ads across Facebook and Instagram and evaluate and optimize the results of your Ads Manager campaigns
Measure and Optimize Social Media Marketing Campaigns
Learn how to assess advertising effectiveness through lift studies and optimize your campaigns with split testing. Understand how advertising effectiveness is measured across platforms and devices, learn how to evaluate the ROI of your marketing, and master how to communicate your social media marketing results to others in the company.
Facebook Social Media Marketing Capstone
In this capstone course, you will practice creating a presentation on the marketing campaign you?ve been developing throughout the program with a project where you will gain hands-on experience with communicating results and formulating recommendations based on the results of a social marketing campaign.
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