Fashion Management: Brands, Communication & Distribution
- Offered byFutureLearn
Fashion Management: Brands, Communication & Distribution at FutureLearn Overview
Fashion Management: Brands, Communication & Distribution
at FutureLearn
Duration | 3 weeks |
Total fee | ₹900 |
Mode of learning | Online |
Official Website | Go to Website  |
Credential | Certificate |
Fashion Management: Brands, Communication & Distribution at FutureLearn Highlights
Fashion Management: Brands, Communication & Distribution
at FutureLearn
- Duration 3 weeks
- Weekly study 4 hours
- 100% online Learn at your own pace
Fashion Management: Brands, Communication & Distribution at FutureLearn Course details
Fashion Management: Brands, Communication & Distribution
at FutureLearn
Skills you will learn
More about this course
- Get a world-class introduction on how to create a fashion brand, and then communicate that identity to an audience over social media.
- Examine what it means to create a unique brand, and what modern consumers are looking for in terms of digital communication and fashion experience.
- You'll explore what the building of a fashion brand entails, how fashion can play a positive societal role, and what they can represent beyond just clothes.
- Understand what creating a brand identity means in the real world, and study the role of artistic directors in shaping what a fashion brand can look like.
- Social media and digital marketing has transformed the way fashion brands are able to reach an audience. On this course, you'll identify just how the digital economy has transformed fashion, and how a fashion brand can tap into digital trends and social media channels.
- You'll get a firm grounding in the essentials of digital communication itself, what it means in the fashion industry, and how fashion has become part of the entertainment industry in the "age of awareness".
- No one knows the nuances of the fashion industry better than the educators at Institut Franais de la Mode, one of Paris's top fashion schools.
- You'll leave this course with confidence in your understanding of fashion branding and communication, ready to progress to the next stage of this
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Fashion Management: Brands, Communication & Distribution at FutureLearn Curriculum
Fashion Management: Brands, Communication & Distribution
at FutureLearn
The building of a fashion brand
Fashion brands and time
Brands as social actors and social mirrors
Beyond clothes : brands, style, and culture
Brand identity and the role of artistic directors
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Digital transformation of fashion
The new digital economy
The transformation of fashion in the digital age
Fashion & the new digital trends
The importance of "omnichannel"
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Digital communication in the fashion world
Fundamentals of digital communication
How fashion is becoming part of the ?entertainment economy?
Social media and fashion: a new approach
New paradigms of fashion communication in the ?age of awareness?
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Fashion Management: Brands, Communication & Distribution