Fashion Management: Defining Markets, Business Models & Trends
- Offered byFutureLearn
Fashion Management: Defining Markets, Business Models & Trends at FutureLearn Overview
Fashion Management: Defining Markets, Business Models & Trends
at FutureLearn
Duration | 3 weeks |
Total fee | ₹900 |
Mode of learning | Online |
Official Website | Go to Website  |
Credential | Certificate |
Fashion Management: Defining Markets, Business Models & Trends at FutureLearn Highlights
Fashion Management: Defining Markets, Business Models & Trends
at FutureLearn
- Duration 3 weeks
- Weekly study 4 hours
- 100% online Learn at your own pace
Fashion Management: Defining Markets, Business Models & Trends at FutureLearn Course details
Fashion Management: Defining Markets, Business Models & Trends
at FutureLearn
Skills you will learn
More about this course
- On the first course of this
- , you'll explore the long and lustrous history of fashion.
- From fashion as an expression of modernity, to the emergence of the contemporary industry from its counter-cultural origins, you'll study the story behind the style.
- You'll delve into the different business models to be found in the sector, including luxury brands, digital-only companies, and mass-market fashion.
- Get a comprehensive introduction to the business of fashion, and the options available to someone wanting to start working in fashion business strategy and branding.
- Next you'll sample fashion's many different trends and tribes, allowing you to better understand what your customer might look like and what their passions are.
- You'll explore how different generations consume fashion differently, and what a truly sustainable fashion business model looks like practice.
- Studying fashion alongside industry thought-leaders at the world-class Paris school Institut Franais de la Mode, you'll see what makes fashion tick from the eyes of experts.
- You'll come away with a professional grounding in the essentials of fashion management, ready to tackle the second course in the ExpertTrack.
Fashion Management: Defining Markets, Business Models & Trends at FutureLearn Curriculum
Fashion Management: Defining Markets, Business Models & Trends
at FutureLearn
What is Fashion? An historical and sociological perspective
Getting started
Fashion as an expression of modernity
The origins of the contemporary fashion industry
From counter-culture to mainstream
Test yourself
Evolving fashion business models
Luxury business models: from couture houses to mega brands
The rise of affordable luxury and DNVB: singularity & new challenges
Mass market retailers: a new paradigm
Test yourself
Trends, tribes and customers
Key changes in fashion consumption
New generations and new consumption modes
Sustainable fashion consumption
The second hand market
Test yourself
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