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Foundations of Facebook Marketing and Marketplace 

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Foundations of Facebook Marketing and Marketplace
 at 
Alison 
Overview

See how to develop viable Facebook marketing strategies to promote your business with this helpful free online course

Duration

3 hours

Total fee

Free

Mode of learning

Online

Official Website

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Credential

Certificate

Foundations of Facebook Marketing and Marketplace
 at 
Alison 
Highlights

  • Earn a certificate of completion from Alison
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Foundations of Facebook Marketing and Marketplace
 at 
Alison 
Course details

What are the course deliverables?
  • Outline the basic properties of Facebook marketing
  • Define the concept of 'going viral' on Facebook
  • Describe the various promotion channels
  • Discuss the different pros and cons of using a Facebook personal page for marketing
  • Explain the process of creating an effective Facebook business page
  • Outline the concept of Facebook Marketplace
  • Discuss the pros and cons of using 'buy and sell' local groups
  • Explain the process of marketing using Facebook groups
More about this course
  • This course will help you position yourself as an expert in using Facebook to promote your business, brand or products, resulting in increased growth and engagement
  • This course will teach you how to advertise your business on Facebook using your personal profile, business pages and advertising (Facebook's paid marketing segment)
  • It begins by introducing you to the world of Facebook marketing and the distinctions between using personal accounts, business pages, groups and fan pages to promote your brand
  • It will cover the most effective techniques for selling products on Facebook as well as learning what to expect - and when to expect it - from various marketing strategies
  • Finally, the course discusses the most important Facebook marketing strategies for increasing optimal content engagement: discover the methods for increasing likes, shares and comments by posting creative topic ideas
  • This comprehensive course offers all everything you need to know to successfully market your products or services on Facebook groups and marketplace - all with just one enrollment
Read more

Foundations of Facebook Marketing and Marketplace
 at 
Alison 
Curriculum

Fundamentals Of Facebook Marketing

Fundamentals Of Facebook Marketing - Learning Outcomes

Introduction To Facebook Marketing

Content Virality On Facebook

Facebook Marketing Basics

Facebook Personal And Business Page

Fundamentals Of Facebook Marketing - Lesson Summary

Marketing With Facebook Groups And Marketplace

Marketing With Facebook Groups And Marketplace - Learning Outcomes

Introduction To Facebook Groups And Marketplace

Local Facebook Groups

Global Facebook Groups And Marketplace

Facebook Marketing Using Personal Groups

Marketing With Facebook Groups And Marketplace - Lesson Summary

Facebook Marketing Strategies

Facebook Marketing Strategies - Learning Outcomes

General Good Practice Strategies

Essential Facebook Marketing Strategies

Tips To Get More Facebook Engagement

Facebook Marketing Strategies - Lesson Summary

Advertising On Facebook For Marketing

Advertising On Facebook For Marketing - Learning Outcomes

Facebook Automation

Marketing With Facebook Ads

Targeting And Retargeting Facebook Ads

Facebook Live

Advertising On Facebook For Marketing - Lesson Summary

Course Assessment

Foundations Of Facebook Marketing And Marketplace - Course Assessment

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Foundations of Facebook Marketing and Marketplace
 at 
Alison 

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