Foundations of Marketing: How to Build a Modern Marketing Plan
- Offered byFutureLearn
Foundations of Marketing: How to Build a Modern Marketing Plan at FutureLearn Overview
Foundations of Marketing: How to Build a Modern Marketing Plan
at FutureLearn
Duration | 4 weeks |
Total fee | ₹7,139 |
Mode of learning | Online |
Credential | Certificate |
Foundations of Marketing: How to Build a Modern Marketing Plan at FutureLearn Highlights
Foundations of Marketing: How to Build a Modern Marketing Plan
at FutureLearn
- Earn a certificate of completion from Sentinel
- 9
Foundations of Marketing: How to Build a Modern Marketing Plan at FutureLearn Course details
Foundations of Marketing: How to Build a Modern Marketing Plan
at FutureLearn
Skills you will learn
More about this course
- On this four-week course from Sentinel
- 9, you'll learn all about the marketing mix and how to manage the marketing function
- You'll also examine current marketing practise in a diverse range of contexts, explore a wide array of marketing tools, and discover how to develop a marketing plan
- In order to properly analyse the marketing situation, there are a number of tools and techniques that you can utilise
- You'll be guided through a range of marketing theories to lay the foundation for designing plans for a variety of marketing situations
Foundations of Marketing: How to Build a Modern Marketing Plan at FutureLearn Curriculum
Foundations of Marketing: How to Build a Modern Marketing Plan
at FutureLearn
Marketing and the firm
Course welcome
Marketing and the firm part 1
Marketing and the firm part 2
End of Week 1 wrap up
Situational marketing analysis
Weekly welcome
Situational marketing analysis
End of Week 2 wrap up
Microenvironments - industry and market
Weekly welcome
Industry and market analysis
Enterprise value chain and competitor analysis
End of Week 3 wrap up
Formulating and executing the marketing plan
Weekly welcome
Formulating a marketing plan part 1
Formulating a marketing plan part 2
Executing the marketing plan
End of course wrap up
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