University of North Texas - Foundations of Marketing Practice for Non-Majors
- Offered byCoursera
Foundations of Marketing Practice for Non-Majors at Coursera Overview
Foundations of Marketing Practice for Non-Majors
at Coursera
Duration | 6 hours |
Start from | Start Now |
Total fee | Free |
Mode of learning | Online |
Official Website | Explore Free Course  |
Credential | Certificate |
Foundations of Marketing Practice for Non-Majors at Coursera Highlights
Foundations of Marketing Practice for Non-Majors
at Coursera
- Earn a Certificate upon completion
Foundations of Marketing Practice for Non-Majors at Coursera Course details
Foundations of Marketing Practice for Non-Majors
at Coursera
Skills you will learn
More about this course
- This course is an introductory survey of marketing terminology, concepts and practices from an applied perspective
- Emphasis is on the activities performed by marketing managers to address real world marketing problems
- Primary emphasis is on the identification of marketing opportunities and the planning and execution of marketing mix activities required to target these opportunities
- Articulate the scope of tasks, responsibilities and challenges that marketing managers face in the complex and competitive global business environments that currently prevail
Foundations of Marketing Practice for Non-Majors at Coursera Curriculum
Foundations of Marketing Practice for Non-Majors
at Coursera
Module 1
Course Introduction
Marketing Fundamentals Introduction
Lesson 1 Marketing Fundamentals
Copyright Notice for MOOCs
Syllabus
Marketing Concept, Goals & Mix
Lesson 1 Practice Quiz
Lesson 1
Module 2
Strategy & Planning Introduction
Lesson 2 Strategic & Marketing Planning
Strategic Planning Process
Lesson 2 Practice Quiz
Lesson 2
Module 3
Market Research & The Environment Introduction
Lesson 3 Market Research & Environmental Scanning
Environmental Scanning & Marketing Research
Lesson 3 Practice Quiz
Lesson 3
Module 4
Consumer Behavior & STP Introduction
Lesson 4 Consumer Behavior & STP
Consumer Behavior & STP Process
Lesson 4 Practice Quiz
Lesson 4
Foundations of Marketing Practice for Non-Majors at Coursera Admission Process
Foundations of Marketing Practice for Non-Majors
at Coursera
Important Dates
May 25, 2024
Course Commencement Date
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3 months
Beginner
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Foundations of Marketing Practice for Non-Majors
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