Foundations of Retail Media
- Offered byCoursera
Foundations of Retail Media at Coursera Overview
Duration | 16 hours |
Start from | Start Now |
Total fee | Free |
Mode of learning | Online |
Official Website | Explore Free Course  |
Credential | Certificate |
Foundations of Retail Media at Coursera Highlights
- Earn a certificate from Amazon Ads
- Add to your LinkedIn profile
- 5 assignments
Foundations of Retail Media at Coursera Course details
- What you'll learn
- Basic digital advertising and retail media concepts
- How to set up and manage campaigns to support retail media strategies
- How to leverage sponsored ads and Amazon Stores to create high quality campaigns
- This course is targeted towards digital marketers, advertising professionals, business owners, marketing students, freelancers, and third-party businesses seeking a comprehensive understanding of retail media and digital advertising
- As online shopping has grown in popularity with consumers, retail media has become more popular with brands
- The term retail media refers to the actual advertising placed on a retailer's media network
- Third-party businesses that look to reach relevant audiences will work with a retailer to create ad campaigns for those digital channels
- This course will teach you the basics of of digital advertising, how to execute different advertising strategies, and how to set up campaigns successfully
- You will learn different approaches to building digital ad campaigns, how to target the right customers, and how to evaluate and optimize the results of a campaign
Foundations of Retail Media at Coursera Curriculum
Amazon Advertising Foundations
Why digital advertising matters
How digital ads work
Planning your campaign
Optimize your campaign performance
Introduction to Foundations of Retail Media
Amazon Advertising Foundations Graded Assessment
About Amazon Ads
Amazon Ads solutions
Advertising goals
Ad types
Ad placements
Creative types
Audience insights
Amazon audiences
Advertiser audiences
Campaign insights
Retail insights
Third-party reporting
Reach Audiences for Awareness
Reach Audiences for Consideration
Reach Audiences for Purchase
Reaching Audiences for Loyalty
Retail Media
Advanced Retail Media
Learn the fundamentals of Sponsored Ads
Choose a targeting strategy for your campaign
Fundamentals of Sponsored Ads Graded Assessment
Introduction to sponsored ad types
Sponsored ads and campaign objectives
Buying sponsored ads
Targeting methods
Keyword targeting
Product targeting
Setting budget and duration
Bidding on keywords
Bidding and budgeting strategies in action
Introduction to building a campaign
Selecting sponsored ad types
Selecting ASINs to advertise
Step by step tutorials
Identify core policies for sponsored ads
Introduction to retail readiness
Reviewing product detail pages
Optimizing for retail readiness
Sponsored Ads Metrics, Reporting, and Optimization
Foundations of Retail Media at Coursera Admission Process
Important Dates
Other courses offered by Coursera
Student Forum
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