Foundations of Strategy
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Foundations of Strategy at Coursera Overview
Duration | 10 hours |
Start from | Start Now |
Total fee | Free |
Mode of learning | Online |
Official Website | Explore Free Course  |
Credential | Certificate |
Foundations of Strategy at Coursera Highlights
- Earn a Certificate upon completion
Foundations of Strategy at Coursera Course details
- In this first week of this course you will learn the basic logic of how firms and markets function by using economic logic from a distinctly strategic perspective
- The economic logics discussed in the first week have shaped the field of strategic analysis from very early on
- In this week, we´ll look at how Porter's Five Forces are related to market structures, economies of scale, and begin to touch on how firms leverage these to create competitive advantage
- We will move away from exclusively considering the external structure of an industry as the source of competitive advantage and instead focus our view on the internal resources and capabilities within firms ? and the associated ?resource based view? to look at how internal resources and capabilities play out in competitive situations
Foundations of Strategy at Coursera Curriculum
Strategy and Value Creation
Welcome to Foundations of Strategy
What is Strategy?
Rent
Monopoly vs. Perfect Competition
Moving Away From Perfect Competition: Strategies at Industry Level (Part 1)
Moving Away From Perfect Competition: Strategies at Industry Level (Part 2)
Welcome to Foundations of Strategy!
A Note on the Readings in This Lesson
7 Near-Monopolies That Are Perfectly Legal in America
America's Monopoly Problem
Apple, Google Urge Monopoly Watchdog to Leave Them Alone
Practice Questions: Rent, Monopoly, and Perfect Competition
Week 1
Competitive Advantage - The External Perspective
Introduction to Competitive Advantage: The External Perspective
Five Forces
Economies of Scale: The Basic Logic
Economies of Scale: Minimum Efficient Scale
Multimedia Tutorial - The S.W.O.T. Analysis Tool
Porter's Five Forces
A Note on the Readings in This Lesson
Economies of Scale
Why Economies of Sale Can Act as a Barrier to Entry
Strategy in the Post-Fixed Costs Economy
Getting Ready for the Arrogant Brewing Case
Multimedia Case - Arrogant Brewing
How Companies Used These 8 Strategies for a Competitive Advantage
Practice Questions: Porter's Five Forces
Practice Questions: Arrogant Brewing Case
Week 2
Competitive Advantage - The Internal Perspective
Introduction to Competitive Advantage: The Internal Perspective
Industry Evolution
Learning Curve
The Resource-Based View
Resource Position Barriers to Entry
Walmart: A Study in Strategy
Learning Curve Management Of New Products And Services
A Note on the Readings in This Lesson
Why Humans, Not Machines, Are Companies' Biggest Competitive Advantage
Examples of Resources That Help Competitive Companies
Resource Based View of the Firm
A Note on the Readings in This Lesson
Why An Emboldened Walmart Is Looking To Beyond Retail For Future Growth
Walmart is Using Its Thousands of Stores to Battle Amazon for E-Commerce Market Share
Multimedia Tutorial - The Value Chain as an Analytical Tool
How to Perform a Value Chain Analysis (Explained with Example)
Practice Question: Learning Curve
Practice Questions: Resource Based View
Practice Questions: Walmart
Practice Question: Value Chains
Week 3
Competitive Advantage - The Holistic View
Putting It All Together: The Holistic View
What is Competitive Advantage?
Wrapping Up Basic Logic: The Pendulum Swing Between External and Internal Analysis
The Implications of Scale and Learning Curves: The Tesla Example
Congratulations on Completing This MOOC!
Congratulations on completing the MOOC!
Practice Questions: Types of Competitive Advantage
Week 4
Foundations of Strategy at Coursera Admission Process
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